Fanpage Karma Data API

Fanpage Karma Data API lets you fetch social profile, post, and story metrics. This guide covers authentication, endpoints, parameters, and response formats.

Documentation — This page
OpenAPI JSON schema — For import into Postman, Insomnia, etc.
Changelog — What changed from v1 to v2
MCP Server — Connect AI agents via Model Context Protocol
Looker Studio Connector — Build custom dashboards in Google Looker Studio

Quick Start

Get your API token
Go to Settings → API and copy your bearer token.

Make your first request

curl -H "Authorization: Bearer YOUR_TOKEN" \
"https://app.fanpagekarma.com/api/v2/facebook/6815841748/profile"

Understand the response

{
"data": {
"page_follower": {
"title": "Page Followers",
"value": 54180000.0,
"formatted_value": "54.2M"
},
...
},
"metadata": {
"version": "v2",
"network": "facebook",
"profile_name": "Barack Obama",
...
}
}

GENERAL INFORMATION

The URLs of our API have the following general structure:

https://app.fanpagekarma.com/api/ {VERSION} / {NETWORK} / {PROFILE_ID} / {ENDPOINT}

VERSION:

Stable version:

/v2

NETWORK:

Supported networks (path segment):

/facebook	Facebook
/instagram	Instagram
/pinterest	Pinterest
/youtube	YouTube
/linkedin	LinkedIn
/tiktok	TikTok
/threads	Threads
/bluesky	Bluesky

PROFILE_ID:

The unique identifier of the social media profile. You can find Profile IDs in your Fanpage Karma Dashboard. For Pinterest, use the profile name instead of a numeric ID.

ENDPOINT:

Endpoint defines the returned dataset: /profile, /profile/daily, /posts, /stories (Instagram only).

PARAMETERS

Parameter	Type	Description	Required
from	string (YYYY-MM-DD)	Start date of the date range. Default: 28 days ago.	optional
to	string (YYYY-MM-DD)	End date of the date range. Default: yesterday (UTC).	optional
metrics	string	Comma-separated metric keys. Required for /profile/daily, optional for all other endpoints (returns all metrics if omitted).	required (/profile/daily) optional (others)
limit	integer	Maximum number of items to return (default and max: 1000). Only for /posts, /stories.	optional
offset	integer	Number of items to skip (default: 0). Only for /posts, /stories.	optional

AUTHENTICATION:

The Data API is available starting from the Fanpage Karma Gold plan. Authentication is required on protected endpoints. Send your API token as request header: Authorization: Bearer {TOKEN}. You can find your API token under Settings → API. Example URLs in this documentation are public demos and do not require authentication.

DATE RANGE (from/to):

Format: YYYY-MM-DD (UTC).
If from and to are missing, the default period is the last 28 days.
If only from is set, to defaults to yesterday (UTC).

RESPONSE FORMAT:

Successful responses contain data and metadata. Error responses contain a top-level error object with code (machine-readable) and message (human-readable). Nested post/story metrics use the field name metrics. All dates use ISO 8601 format. A successful JSON response looks like:

{
"data": {...},
"metadata": {
"version": "v2",
"network": "facebook",
"profile_id": "6815841748",
"profile_name": "Barack Obama",
"username": "barackobama",
"endpoint": "profile",
"date_from": "2026-01-22",
"date_to": "2026-02-18",
"message": "Optional message."
}
}

An error JSON response looks like:

{
"data": {},
"metadata": {
"version": "v2"
},
"error": {
"code": "INVALID_TOKEN",
"message": "Invalid token."
}
}

The data-object for the endpoint profile looks like:

{
"{METRIC_KEY}": {
"title": "xyz",
"value": 0.123,
"formatted_value": "12%"
},
"{METRIC_KEY}": {
"title": "abc",
"value": 23124.0,
"formatted_value": "23k"
},
...
}

The data-object for the endpoint profile/daily looks like:

{
"daily": {
"{METRIC_KEY}": {
"title": "xyz",
"values": [
{ "date": "2026-01-01", "value": 54180000.0 },
{ "date": "2026-01-02", "value": 54195000.0 },
...
]
},
...
}
}

The /profile/daily endpoint requires from, to and metrics parameters. The metrics parameter accepts a comma-separated list of metric API names (e.g. metrics=page_follower,engagement). For all other endpoints (/profile, /posts, /stories), the metrics parameter is optional — if omitted, all available metrics are returned. Use the /{network}/{endpoint}/metrics endpoint to discover available metric keys for each network and endpoint.

Metrics catalog: Use GET /api/v2/{network}/{endpoint}/metrics to list all available metric keys, labels and types for a given network and endpoint (profile, profile/daily, posts, stories). No authentication required. See Metrics Catalog for details.

The data-object for the endpoint posts looks like:

{
"posts": [
{
"id": "12345_67890",
"date": "2026-01-10T23:31:57Z",
"message": "Hello there!",
"link": "https://www.facebook.com/12345/posts/67890",
"image": "https://scontent-ber1-1.xx.fbcdn.net/v/...",
"type": "PHOTO",
"metrics": metrics object
},
...
]
}

PAGINATION (posts/stories):

The /posts and /stories endpoints support optional pagination via query parameters:

limit — Maximum number of items to return (default and max: 1000).
offset — Number of items to skip (default: 0).

The metadata in paginated responses contains: total_count, limit, offset.

app.fanpagekarma.com/api/v2/facebook/6815841748/posts?from=2026-01-01&limit=5&offset=10

RATE LIMITING:

Rate limits are scoped per token + endpoint + profile and reset at the top of each hour (UTC). Authenticated responses include HTTP headers with rate-limit information:

X-RateLimit-Limit — Maximum requests per hour for this token/endpoint/profile combination.
X-RateLimit-Remaining — Remaining requests in the current hour.
X-RateLimit-Reset — Unix timestamp (seconds) when the limit resets.

Endpoint	< 7 days	7 – 13 days	≥ 14 days
/profile, /profile/daily	365 / hr	365 / hr	75 / hr
/posts, /stories	180 / hr	90 / hr	20 / hr

CURL EXAMPLE:

Complete example fetching Facebook profile data with date range:

curl -H "Authorization: Bearer YOUR_TOKEN" \
"https://app.fanpagekarma.com/api/v2/facebook/6815841748/profile?from=2026-01-01&to=2026-01-31"

Fetching posts with pagination:

curl -H "Authorization: Bearer YOUR_TOKEN" \
"https://app.fanpagekarma.com/api/v2/instagram/10206720/posts?from=2026-01-01&limit=10&offset=0"

You can also import the OpenAPI schema directly into Postman or Insomnia for generated request templates.

HTTP STATUS CODES

The API uses standard HTTP status codes:

200 — Success. The response contains the requested data.
400 — Bad Request. Check the error code for details.
401 — Unauthorized. Authentication is missing or invalid.
403 — Forbidden. Your account does not have access.
404 — Not Found. The endpoint or profile does not exist.
429 — Too Many Requests. Rate limit exceeded.
500 — Internal Server Error. Please retry later.

ERROR CODES

When a request fails, the response contains an error object with a machine-readable code and a human-readable message.

Error Code	HTTP Status	Description
INVALID_ENDPOINT	404	The requested endpoint does not exist.
NO_BEARER_TOKEN	401	No Authorization header was provided.
INVALID_BEARER_HEADER	401	The Authorization header format is invalid. Expected: Bearer {TOKEN}
INVALID_TOKEN	401	The provided token is not valid or has expired.
NO_PROFILE_ID	400	No profile ID was provided in the URL.
INVALID_PROFILE_ID	404	The given profile ID was not found.
NO_USER_FOR_ACCOUNT	500	No user is associated with this API account.
EXCEEDED_ACCESS_LIMIT	403	Your plan's API access limit has been exceeded.
ACCOUNT_SUSPENDED	403	The API account has been suspended.
ENDPOINT_NOT_AVAILABLE_FOR_NETWORK	400	This endpoint is not supported for the requested network.
RATE_LIMIT_EXCEEDED	429	Too many requests. Check X-RateLimit-Reset for retry timing.
INVALID_DATE_RANGE	400	The provided date range is invalid (e.g. from is after to).
MISSING_METRICS	400	The metrics parameter is required for the /profile/daily endpoint.
DATABASE_ERROR	503	An internal database error occurred. Please retry later.
UNEXPECTED_ERROR	500	An unexpected error occurred. Please retry later.

PROFILES

Base URL:

app.fanpagekarma.com/api/v2/profiles/ {ENDPOINT}

Endpoint:	GET /profiles/connected
Description:	Returns all connected profiles associated with the account of the given API token. These are profiles you have added to your Fanpage Karma settings and have authorized for extended analytics (reach, impressions, etc.).
Authentication:	Authorization: Bearer {TOKEN} — required
Example:	app.fanpagekarma.com/api/v2/profiles/connected

Example Response:

{
"data": {
"profiles": [
{
"network": "facebook",
"profile_id": "6815841748",
"profile_name": "Barack Obama",
"username": "barackobama",
"profile_picture_url": "https://..."
},
{
"network": "instagram",
"profile_id": "10206720",
"profile_name": "Instagram",
"username": "instagram",
"profile_picture_url": "https://..."
}
]
},
"metadata": {
"version": "v2",
"endpoint": "list",
"total_profiles": 2
}
}

Endpoint:	GET /profiles/queried
Description:	Returns profiles that have been queried via the API with the given token in the current billing period. These profiles count towards your API usage quota.
Authentication:	Authorization: Bearer {TOKEN} — required
Example:	app.fanpagekarma.com/api/v2/profiles/queried

Example Response:

{
"data": {
"profiles": [
{
"network": "facebook",
"profile_id": "6815841748",
"profile_name": "Barack Obama",
"username": "barackobama",
"profile_picture_url": "https://..."
}
]
},
"metadata": {
"version": "v2",
"endpoint": "queried",
"total_profiles": 1
}
}

Metrics

Each network endpoint returns a set of metrics specific to that network and endpoint type. The API provides two ways to work with metrics: a Metrics Catalog endpoint to discover available metrics programmatically, and Common Metrics that provide unified, cross-network metric keys.

Metrics Catalog

Use the metrics catalog endpoint to discover all available metric keys, labels, descriptions and types for a given network and endpoint combination. This endpoint does not require authentication.

GET /api/v2/{network}/{endpoint}/metrics

Path Parameters

Parameter	Values
`network`	`facebook`, `instagram`, `youtube`, `linkedin`, `pinterest`, `tiktok`, `threads`, `bluesky`
`endpoint`	`profile`, `profile/daily`, `posts`, `stories`

Example

curl "https://app.fanpagekarma.com/api/v2/facebook/profile/metrics"

Response

{
"data": {
"metrics": [
{
"key": "page_follower",
"title": "Fans",
"description": "Number of fans/followers of the page.",
"type": "number"
},
...
]
},
"metadata": {
"version": "v2",
"network": "facebook",
"endpoint": "profile"
}
}

Use this endpoint to dynamically build metric selectors or to look up the description of a metric — data responses only include title, value and formatted_value for each metric.

Common Metrics

Common metrics are cross-network metrics that are available for all (or most) social networks. They provide a unified way to compare the same type of data across different platforms — for example, common_followers_count maps to Followers on Instagram, Subscribers on YouTube, Fans on Facebook, etc.

When querying a specific network endpoint, you will receive the network-specific metric keys (e.g. page_follower for Facebook). The common metrics listed below show the unified names that can be used for cross-network comparison.

{METRIC_KEY}	Metric	Description
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_impressions_organic	Organic impressions/views of posts	Sum of organic impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed organically. Calculation The organic impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_impressions_paid	Paid impressions/views of posts	Sum of paid impressions of all posts posted during the selected period. Benefit Use this number to find out how many times all paid posts have been viewed. Calculation The paid impressions are added together for all posts in the specified period. It doesn't matter when the impressions happened. It counts when the post was posted.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_follows_per_day	New Follower	“Follows” measures the number of users who follow an account or page on social networks.
common_unfollows_per_day	Unfollows	“Unfollows” measures the number of users who no longer follow an account or page on social networks. It indicates decreasing interest or dissatisfaction with the content.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
common_post_reach_organic	Summed up organic reach of posts	Sum of the organic reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts organically. The sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The organic reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the organic reach.
common_post_reach_paid	Summed up paid reach of posts	Sum of the paid reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts because of ads or boosts. This is because the sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the paid reach.
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_reach	Daily Reach (total)	Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
common_impressions	Impressions - Deprecated. Use "Daily Views".	Note: For Instagram, this metric has been discontinued by Meta since 21 April 2025. Please use "Daily Views" instead. We keep this metric to allow viewing of past data. Total number of times users have viewed your profile's posts, profile page, ads, stories, etc. In contrast to reach, impressions are also counted when users have seen content several times. This metric is total on Facebook and Instagram, and organic on LinkedIn. Benefit Impressions, by definition, are greater than reach. This metric can be used to present higher numbers. If the impressions are significantly higher than the reach, this means that the same people are always reached with the content. Calculation The metric is made available by the networks on a daily basis and summed up.
common_views	Daily Views	The number of times your content was played or displayed. Content includes reels, posts, stories and ads. Benefit For Instagram and Facebook this is the new number Meta displays in the app. It is a higher number than impressions, because it includes replays. It is questionable if this is really a helpful way to measure success. Calculation This metric counts the number of times your videos were played for at least 1ms plus the number of times your photos and text were on screen.
common_reach_organic	Daily Reach (organic)	Number of people in the selected period who have seen organic content from or about your profile. Only one event per day is counted per user. This gives you a good idea of how many people you reach per day. Be careful, if you add up the daily number, users can be counted twice. In the network, the time period may refer to other time periods and is then not comparable.
common_reach_paid	Daily Reach (paid)	Number of people in the selected period who have seen paid content from or about your profile. Only one event per day is counted per user. This gives you a good idea of how many people you reach per day. Be careful, if you add up the daily number, users can be counted twice. In the network, the time period may refer to other time periods and is then not comparable.
common_content_interaction	Total Interactions	The daily total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including all interactions with boosted content. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. On Facebook some not clearly defined scenarios of users viewing photos or playing videos are included, which inflates this metric to a quite high number in relation to the reactions. Retweets on X / Twitter are counted in this metric.
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_reels_or_shorts_count	Number of Reels/Shorts	Total number of Reels (Instagram & Facebook) or Shorts (YouTube) published in the selected time period Use This metric shows you how often a profile has used the short video formats. Calculation All posts with Reels/Shorts are added up. Please note Facebook unified Reels and videos in October 2025, therefore, this metric now returns all reels/videos on Facebook. Stories on Instagram and user posts on Facebook are not counted as posts and have their own metric.
common_page_views	Profile Views	Number of views of your profile Benefit The average profile views are a good indicator of the level of interest in your profile. But don't be alarmed, this number is usually very small. Calculation The number of all profile views per day is transmitted by the network and a total is calculated for the given period
common_interactions_per_reach	Interactions per reach per post	Average number of interactions per post in relation to the number of users who have seen these posts.
common_performance_score	Performance Score	The Fanpage Karma Performance Score is a metric that measures the overall performance of a social media profile. Benefit The Performance Score is a useful tool to determine the effectiveness of your social media profiles compared to other profiles since it compares your profiles to real averages of other profiles, which are not public and, therefore, cannot usually be directly compared. Calculation The performance score is calculated as the average of seven key metrics: growth, posts per day, interactions, daily reach, interactions per reach, click-through rate, and profile views. In order to achieve 100% in the performance score, the profile must be in the top 10% of all profiles in our database in its size class on every metric.
common_demographic_gender_age_average	Average age	The average age of followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average_male	Average male age	The average age of male followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average_female	Average female age	The average age of female followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_male	Share of males	Share of male followers. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_female	Share of females	Share of female followers. Meta has disabled this analysis for Facebook.

FACEBOOK

Base URL:

app.fanpagekarma.com/api/v2/facebook/ {PROFILE_ID} / {ENDPOINT}

Facebook Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/facebook/6815841748/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
page_posts_comments_count_first_level	Number of Comments (primary)	Number of comments on posts excluding comments on these comments published in the selected period.
page_posts_comments_count_second_level	Number of Comments (secondary)	Number of sub-comments on comments posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
page_posts_likes_count_per_post	Likes per post	Average number of "like" reactions on posts published in the selected period.
page_posts_comments_count_per_post	Comments per post	Average number of comments on posts published in the selected period.
page_posts_shares_count_per_post	Shares per post	Average number of shares of posts published in the selected period.
page_posts_reactions	Number of Reactions	Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period.
page_posts_reactions_love	Number of Love	Number of "love" reactions on posts published in the selected period.
page_posts_reactions_wow	Number of Wow	Number of "wow" reactions on posts published in the selected period.
page_posts_reactions_haha	Number of Haha	Number of "haha" reactions on posts published in the selected period.
page_posts_reactions_sorry	Number of Sad	Number of "sad" reactions on posts published in the selected period.
page_posts_reactions_anger	Number of Angry	Number of "angry" reactions on posts published in the selected period.
page_posts_reactions_thankful	Number of Thankful	Number of "thankful" reactions on posts published in the selected period.
page_posts_reactions_care	Number of Care	Number of "care" reactions on posts published in the selected period.
page_posts_reactions_per_post	Reactions per post	Average number of reactions on posts published in the selected period.
page_posts_reactions_love_per_post	Love per post	Average number of "love" reactions on posts published in the selected period.
page_posts_reactions_wow_per_post	Wow per post	Average number of "wow" reactions on posts published in the selected period.
page_posts_reactions_haha_per_post	Haha per post	Average number of "haha" reactions on posts published in the selected period.
page_posts_reactions_sorry_per_post	Sad per post	Average number of "sad" reactions on posts published in the selected period.
page_posts_reactions_anger_per_post	Angry per post	Average number of "angry" reactions on posts published in the selected period.
page_posts_reactions_thankful_per_post	Thankful per post	Average number of "thankful" reactions on posts published in the selected period.
page_posts_reactions_care_per_post	Care per post	Average number of "care" reactions on posts published in the selected period.
page_negative_feedback_per_day	Negative Feedback per day (deprecated)	Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period.
page_negative_feedback_per_post	Negative Feedback per post (deprecated)	Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period.
page_negative_feedback_count	GRAPH_TYP.NEGATIV_FEEDBACK_SUMME	Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it).
page_posts_impressions	Sum of total views of single posts	Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos.
common_post_impressions_paid	Paid impressions/views of posts	Sum of paid impressions of all posts posted during the selected period. Benefit Use this number to find out how many times all paid posts have been viewed. Calculation The paid impressions are added together for all posts in the specified period. It doesn't matter when the impressions happened. It counts when the post was posted.
common_post_impressions_organic	Organic impressions/views of posts	Sum of organic impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed organically. Calculation The organic impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
page_post_impressions_viral	Sum of non-follower views of single posts	Number of times your posts published in the selected period entered a non-follower person's screen. Posts include statuses, photos, links and videos.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
common_post_reach_organic	Summed up organic reach of posts	Sum of the organic reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts organically. The sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The organic reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the organic reach.
common_post_reach_paid	Summed up paid reach of posts	Sum of the paid reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts because of ads or boosts. This is because the sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the paid reach.
page_posts_impressions_viral_unique	Sum of reach (viral) of single posts	Number of people who had any of your posts published in the selected period enter their screen with social information attached.
page_posts_impressions_unique_per_post	Average reach of single posts	Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos.
common_interactions_per_reach	Interactions per reach per post	Average number of interactions per post in relation to the number of users who have seen these posts.
page_interactions_and_link_clicks_divided_by_reach_per_post	Likes, comments, shares and link clicks per reached person per post	Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
post_impressions_fan	Post views of followers	Number of post views in the selected period of posts by followers.
post_impressions_fan_unique	Post reach to fans	Number of fans in the selected period who had any of your posts enter their screen.
post_impressions_fan_paid	Post impressions to fans (paid)	Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story.
post_impressions_fan_paid_unique	Post reach to fans (paid)	Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story.
post_engaged_fan	Fans engaged with posts	Fans who engaged with at least one of your posts published in the selected period.
post_fan_reach	Post reach of fans	Number of fans in the selected period who had any of your posts enter their screen.
post_impressions_fan_per_day	Post views of followers per day	Average number of post views in the selected period by followers, divided by the number of days in the selected period.
post_impressions_fan_unique_per_day	Post reach to fans per day	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
post_impressions_fan_paid_per_day	Post impressions to fans (paid) per day	Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period.
post_impressions_fan_paid_unique_per_day	Post reach to fans (paid) per day	Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period.
post_engaged_fan_per_day	Fans engaged with posts per day	Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period.
post_fan_reach_per_day	Post reach of fans per day	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
post_impressions_fan_per_post	Post views of followers per post	Average number of post views in the selected period by followers, divided by the number of posts in the selected period.
post_impressions_fan_unique_per_post	Post reach to fans per post	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
post_impressions_fan_paid_per_post	Post impressions to fans (paid) per post	Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period.
post_impressions_fan_paid_unique_per_post	Post reach to fans (paid) per post	Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period.
post_engaged_fan_per_post	Fans engaged with posts per post	Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period.
post_fan_reach_per_post	Post reach of fans per post	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
page_video_clicks_per_post	Video clicks per video post	Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period.
page_video_clicks_per_day	Video clicks of video posts per day	Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
page_video_clicks_count	Video clicks of video posts	Number of video clicks of your video posts published in the selected period of people who have visited your Page.
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
page_picture_clicks_per_day	Picture clicks of picture posts per day	Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
page_picture_clicks_per_post	Picture clicks per picture post	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period.
page_picture_clicks_count	Picture clicks of picture posts	Number of picture clicks of your picture posts published in the selected period of people who have visited your Page.
page_link_posts_count	Link-posts	Number of posts in URL format published in the selected period.
page_link_clicks_per_day	Link clicks of link posts per day	Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
page_link_clicks_per_post	Link clicks per link post	Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period.
page_link_clicks_divided_by_reach_per_day	Link clicks per link post per reached person	Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period.
page_link_clicks_count	Link clicks of link posts	Number of link clicks of your link posts published in the selected period of people who have visited your Page.
page_link_video_clicks_per_day	Picture, video and link clicks per day	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
page_link_video_clicks_per_post	Picture, video and link clicks per post	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
page_link_video_clicks_count	Picture, video and link clicks	Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page.
page_user_posts_count	Posts by fans	Number of user posts published in the selected period.
page_user_posts_per_day	User posts per day	Average number of user posts per day in the selected period.
user_posts_total_engagement_count	User posts total Reactions, Comments, Shares	Number of interactions on user posts published in the selected period.
page_user_posts_comments_count	Comments on posts by fans	Number of comments on user posts published in the selected period.
page_user_posts_with_page_reaction_count	Posts by fans with reaction of page	Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to.
page_service_level	Service Level	Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted.
page_response_time	Response time	Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them.
page_answered_user_posts_count	Posts by fans with comment by page	Number of user posts published in selected period and which the Page responded to.
common_reels_or_shorts_count	Number of Reels/Shorts	Total number of Reels (Instagram & Facebook) or Shorts (YouTube) published in the selected time period Use This metric shows you how often a profile has used the short video formats. Calculation All posts with Reels/Shorts are added up. Please note Facebook unified Reels and videos in October 2025, therefore, this metric now returns all reels/videos on Facebook. Stories on Instagram and user posts on Facebook are not counted as posts and have their own metric.
facebook_video_total_engagement_count	Total Reactions, Comments, Shares of Facebook Reels/Videos	Number of reactions, comments and shares of your Facebook Reels/videos published in the selected period (excluding Reels).
facebook_video_reactions_count	Number of Reactions of Facebook Reels/Videos	Number of reactions on your Facebook Reels/videos published in the selected period (excluding Reels).
facebook_video_likes_count	Number of Likes of Facebook Reels/Videos	Number of "like" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_love_count	Number of Love of Facebook Reels/Videos	Number of "love" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_wow_count	Number of Wow of Facebook Reels/Videos	Number of "wow" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_haha_count	Number of Haha of Facebook Reels/Videos	Number of "haha" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_sorry_count	Number of Sad of Facebook Reels/Videos	Number of "sorry" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_anger_count	Number of Angry of Facebook Reels/Videos	Number of "angry" reactions on Facebook Reels/videos published in the selected period.
facebook_video_thankful_count	Number of Thankful of Facebook Reels/Videos	Number of "thankful" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_comments_count	Number of Comments of Facebook Reels/Videos	Number of comments on your Facebook Reels/videos published in the selected period.
facebook_video_shares_count	Number of Shares of Facebook Reels/Videos	Number of shares of your Facebook Reels/videos published in the selected period.
facebook_video_views_organic	Organic views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_organic_unique	Unique organic views of Facebook Reels/Videos (3s)	Number of people who viewed your Facebook Reels/videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
facebook_video_views_paid	Paid views of Facebook Reels/Videos (3s)	Number of times your promoted Facebook Reels/videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_video_views_paid_unique	Unique paid views of Facebook Reels/Videos (3s)	Number of people who viewed your promoted Facebook Reels/videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
facebook_video_views_total	Total views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_total_unique	Unique views of Facebook Reels/Videos (3s)	Number of people who viewed your Facebook Reels/videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
facebook_video_views_complete_organic	Complete organic views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_complete_organic_unique	Complete unique organic views of Facebook Reels/Videos	Number of people who viewed your Facebook Reels/videos published in the selected period up to 95%, or more, of their length, by organic reach.
facebook_video_views_complete_paid	Complete paid views of Facebook Reels/Videos	Number of times your promoted Facebook Reels/videos published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_video_views_complete_paid_unique	Complete unique paid views of Facebook Reels/Videos	Number of people who viewed your promoted Facebook Reels/videos published in the selected period up to 95%, or more, of their length.
facebook_video_views_complete_total	Complete views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_complete_total_unique	Complete unique views of Facebook Reels/Videos	Number of people who viewed your Facebook Reels/videos published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.
facebook_video_bounce_rate	Bounce rate of Facebook Reels/Videos	Percentage of impressions of Facebook Reels/videos published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.
facebook_video_average_length_view	Average length viewed of Facebook Reels/Videos	Average amount of time people viewed your Facebook Reels/videos published in the selected period. Only available for videos created after August 25th 2016.
facebook_video_length	Total length of Facebook Reels/Videos	Total length of your Facebook Reels/videos published in the selected period.
facebook_video_views_autoplayed	Autoplayed views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_sound_on	Sound on views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_view_time	View time of Facebook-Video	Total time your Facebook Reels/videos published in the selected period played, including videos played for less than 3 seconds and replays.
facebook_video_view_organic	View time organic of Facebook-Video	Total time your Facebook Reels/videos published in the selected period played by organic reach.
facebook_video_views_10s_unique	Deprecated. Use "30s unique views of Facebook Reels/Videos". (10s unique views of Facebook Reels/Videos)	Deprecated. Use "30s unique views of Facebook Reels/Videos". Number of people who viewed your Facebook Reels/videos published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
facebook_video_views_10s_autoplayed	Deprecated. Use "30s autoplayed views of Facebook Reels/Videos". (10s autoplayed views of Facebook Reels/Videos)	Deprecated. Use "30s autoplayed views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s_clicked_to_play	Deprecated. Use "30s clicked to play views of Facebook Reels/Videos". (10s clicked to play views of Facebook Reels/Videos)	Deprecated. Use "30s clicked to play views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s_organic	Deprecated. Use "30s organic views of Facebook Reels/Videos". (10s organic views of Facebook Reels/Videos)	Deprecated. Use "30s organic views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s_paid	Deprecated. Use "30s paid views of Facebook Reels/Videos". (10s paid views of Facebook Reels/Videos)	Deprecated. Use "30s paid views of Facebook Reels/Videos". Number of times your promoted Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_video_views_10s_sound_on	Deprecated. There is no alternate metric. (10s sound on views of Facebook Reels/Videos)	Deprecated. There is no alternate metric. Number of times your Facebook Reels/videos published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s	Deprecated. Use "15s views of Facebook Reels/Videos". (10s Total views of Facebook Reels/Videos)	Deprecated. Use "15s views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_15s	15s views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_unique	30s unique views of Facebook Reels/Videos	Number of people who viewed your Facebook Reels/videos published in the selected period for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
facebook_video_views_30s_autoplayed	30s autoplayed views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played automatically for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_clicked_to_play	30s clicked to play views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_organic	30s organic views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_paid	30s paid views of Facebook Reels/Videos	Number of times your promoted Facebook Reels/videos published in the selected period played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_reel_total_count	Deprecated. Use the Reel/video metric. (Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of your Facebook Reels published in the selected period.)
facebook_reel_total_engagement_count	Deprecated. Use the Reel/video metric. (Total Reactions, Comments, Shares of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of reactions, comments and shares of your Facebook Reels published in the selected period.)
facebook_reel_reactions_count	Deprecated. Use the Reel/video metric. (Number of Reactions of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of reactions on your Facebook Reels published in the selected period.)
facebook_reel_views_organic	Deprecated. Use the Reel/video metric. (Organic views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_organic_unique	Deprecated. Use the Reel/video metric. (Unique organic views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.)
facebook_reel_views_paid	Deprecated. Use the Reel/video metric. (Paid views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your promoted Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.)
facebook_reel_views_paid_unique	Deprecated. Use the Reel/video metric. (Unique paid views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your promoted Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.)
facebook_reel_views_total	Deprecated. Use the Reel/video metric. (Total views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_total_unique	Deprecated. Use the Reel/video metric. (Unique views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.)
facebook_reel_views_complete_organic	Deprecated. Use the Reel/video metric. (Complete organic views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_complete_organic_unique	Deprecated. Use the Reel/video metric. (Complete unique organic views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic reach.)
facebook_reel_views_complete_paid	Deprecated. Use the Reel/video metric. (Complete paid views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your promoted Facebook Reels published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.)
facebook_reel_views_complete_paid_unique	Deprecated. Use the Reel/video metric. (Complete unique paid views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your promoted Facebook Reels published in the selected period up to 95%, or more, of their length.)
facebook_reel_views_complete_total	Deprecated. Use the Reel/video metric. (Complete views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_complete_total_unique	Deprecated. Use the Reel/video metric. (Complete unique views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.)
facebook_reel_bounce_rate	Deprecated. Use the Reel/video metric. (Bounce rate of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Percentage of impressions of Facebook Reels published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.)
facebook_reel_average_length_view	Deprecated. Use the Reel/video metric. (Average length viewed of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Average time people viewed your Facebook videos published in the selected period. Only available for videos created after August 25th 2016.)
facebook_reel_length	Deprecated. Use the Reel/video metric. (Total length of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Total length of your Facebook Reels published in the selected period.)
facebook_reel_views_autoplayed	Deprecated. Use the Reel/video metric. (Autoplayed views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_sound_on	Deprecated. Use the Reel/video metric. (Sound on views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_view_time	View time of Facebook Reel	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Total time your Facebook Reels published in the selected period played, including videos played for less than 3 seconds and replays.)
facebook_reel_view_organic	View time organic of Facebook Reel	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Total time your Facebook Reels published in the selected period played by organic reach.)
facebook_reel_views_10s_unique	Deprecated. Use the Reel/video metric. (10s unique views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.)
facebook_reel_views_10s_autoplayed	Deprecated. Use the Reel/video metric. (10s autoplayed views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s_clicked_to_play	Deprecated. Use the Reel/video metric. (10s clicked to play views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s_organic	Deprecated. Use the Reel/video metric. (10s organic views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s_paid	Deprecated. Use the Reel/video metric. (10s paid views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your promoted Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.)
facebook_reel_views_10s_sound_on	Deprecated. Use the Reel/video metric. (10s sound on views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s	Deprecated. Use the Reel/video metric. (10s Total views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_initial_plays	Deprecated. (Reels initial plays/views (1ms))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. (The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays.)
facebook_reel_replays	Deprecated. (Reels replays/repeated views (1ms))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. (The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session.)
facebook_reel_total_plays	Deprecated. (Reels total plays/views (1ms))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. (The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays. Replays are counted after the initial play of the reel in the same session.)
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
page_weighted_post_interaction	Weighted Post-Interaction	See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual.
page_weighted_engagement	Weighted Engagement	See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
page_interactions_and_link_clicks_divided_by_fans_per_post	Likes, comments, shares and link clicks per follower per post	Average number of "like" reactions, comments, shares and link clicks per follower on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
page_posts_impressions_divided_by_fans_per_post	Post impressions per post per follower	Average number of times in the selected period per post your posts entered a person's screen, divided by the number of follower in the selected period.
page_posts_impressions_unique_divided_by_fans_per_post	Post reach per post per follower	Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of followers in the selected period.
page_posts_impressions_organic_unique_divided_by_fans_per_post	Post reach (organic) per post per follower	Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of follower in the selected period.
page_posts_impressions_paid_unique_divided_by_fans_per_post	Post reach (paid) per post per follower	Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of follower in the selected period.
page_posts_impressions_viral_unique_divided_by_fans_per_post	Post reach (viral) per post per follower	Average number of people in the selected period per follower who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
page_fans	Fans - Deprecated for Facebook Pages. Use Follower.	Number of users on the last day of the selected period who like the Page are called fans. For the "New Pages Experience" this corresponds to the follower count.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
page_fans_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of follower on the first and the last day of the selected period as an average value per day.
page_fans_growth_percent_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
page_follower_global	Follower (global)	Global number of users on the last day of the selected period who subscribed to the posts of a country page associated with this page.
common_follows_per_day	New Follower	“Follows” measures the number of users who follow an account or page on social networks.
common_unfollows_per_day	Unfollows	“Unfollows” measures the number of users who no longer follow an account or page on social networks. It indicates decreasing interest or dissatisfaction with the content.
page_engaged_users_unique	People Engaged (discontinued)	! This metric was removed by Facebook in March 2024. Number of people who clicked anywhere on your Page in the selected period.
page_engaged_users_per_day	Persons with interaction per day (discontinued)	! This metric was removed by Facebook in March 2024. Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.
common_page_views	Profile Views	Number of views of your profile Benefit The average profile views are a good indicator of the level of interest in your profile. But don't be alarmed, this number is usually very small. Calculation The number of all profile views per day is transmitted by the network and a total is calculated for the given period
page_views_per_day	Page views per day	Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period.
page_impressions_per_day	Total views (total) per day	Average number of times your content was played or displayed, divided by the number of days in the selected period. Content includes videos, posts, stories and ads.
common_views	Daily Views	The number of times your content was played or displayed. Content includes reels, posts, stories and ads. Benefit For Instagram and Facebook this is the new number Meta displays in the app. It is a higher number than impressions, because it includes replays. It is questionable if this is really a helpful way to measure success. Calculation This metric counts the number of times your videos were played for at least 1ms plus the number of times your photos and text were on screen.
page_media_views_organic_on_day	Total views (from organic)	The number of times in the selected period your content was played or displayed from organic distribution.
page_media_views_paid_on_day	Total views (from ads)	The number of times in the selected period your content your content was played or displayed from ads.
page_media_views_non_followers_on_day	Total views (from non-followers)	The number of times in the selected period your content your content was played or displayed from non-followers.
page_media_views_follower_on_day	Total views (from followers)	The number of times in the selected period your content your content was played or displayed from followers.
page_impressions_unique_per_day	Average daily Reach (total)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.
common_reach	Daily Reach (total)	Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
common_reach_organic	Daily Reach (organic)	Number of people in the selected period who have seen organic content from or about your profile. Only one event per day is counted per user. This gives you a good idea of how many people you reach per day. Be careful, if you add up the daily number, users can be counted twice. In the network, the time period may refer to other time periods and is then not comparable.
page_impressions_organic_unique_per_day	Average daily Reach (organic)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.
common_reach_paid	Daily Reach (paid)	Number of people in the selected period who have seen paid content from or about your profile. Only one event per day is counted per user. This gives you a good idea of how many people you reach per day. Be careful, if you add up the daily number, users can be counted twice. In the network, the time period may refer to other time periods and is then not comparable.
page_impressions_paid_unique_per_day	Average daily Reach (paid)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
page_impressions_viral_unique	Daily Reach (viral)	Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story.
page_impressions_viral_unique_per_day	Average daily Reach (viral)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.
page_posts_impressions_daily	Post impressions	Number of times in the selected period your posts entered a person's screen.
page_posts_impressions_per_day	Post impressions per day	Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period.
page_posts_impressions_daily_unique	Post reach	Number of people in the selected period who had any of your posts enter their screen.
page_posts_impressions_unique_per_day	Post reach per day	Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
page_posts_impressions_organic_daily_unique	Post reach (organic)	Number of people in the selected period who had any of your posts enter their screen through unpaid distribution.
page_posts_impressions_organic_unique_per_day	Post reach (organic) per day	Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.
page_posts_impressions_daily_paid_unique	Post reach (paid)	Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad.
page_posts_impressions_paid_unique_per_day	Post reach (paid) per day	Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
page_posts_impressions_viral_daily_unique	Post reach (viral)	Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
page_posts_impressions_viral_unique_per_day	Post reach (viral) per day	Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
common_content_interaction	Total Interactions	The daily total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including all interactions with boosted content. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. On Facebook some not clearly defined scenarios of users viewing photos or playing videos are included, which inflates this metric to a quite high number in relation to the reactions. Retweets on X / Twitter are counted in this metric.
page_post_engagements_daily_per_day	Post engagements per day	The number of times people have engaged with your posts through reactions, comments, shares and more in the selected period divided by the number of days. "More" includes things like users viewing photos or playing videos.
page_posts_reactions_on_day	Reactions	Number of post reactions in the selected period (sum of like, care, love, wow, haha, sad, angry) regardless of when the posts in question were published. Reactions on Reels are not included.
page_video_views	Total video views in period (3s)	Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_video_views_paid	Paid video views in period (3s)	Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
page_video_views_unique	Unique video views in period (3s)	Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_video_views_autoplayed	Autoplayed video views in period (3s)	Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_video_complete_views_30s	Total video views of at least 30 sec in period	Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_video_complete_views_30s_unique	Unique video views of at least 30 sec in period	Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_video_complete_views_30s_autoplayed	Autoplayed video views of at least 30 sec in period	Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_impressions_divided_by_fans_per_day	Total views (total) per follower per day	Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the number of followers in the selected period per day.
page_impressions_unique_divided_by_fans_per_day	Average daily Reach per follower (total)	Average number of people in the selected period per follower who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.
page_impressions_organic_unique_divided_by_fans_per_day	Average daily Reach (organic) per follower	Average number of people in the selected period per follower who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.
page_impressions_paid_unique_divided_by_fans_per_day	Average daily Reach (paid) per follower	Average number of people in the selected period per follower who saw any content of or through your page via paid distribution, divided by the number of days in the selected period.
page_impressions_viral_unique_divided_by_fans_per_day	Average daily Reach (viral) per follower	Average number of people in the selected period per follower who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.
page_posts_impressions_divided_by_fans_per_day	Post impressions per follower per day	Average number of times in the selected period per follower your post entered a person's screen, divided by the number of days in the selected period.
page_posts_impressions_unique_divided_by_fans_per_day	Post reach per follower per day	Average number of people in the selected period per follower, who had any of your posts enter their screen, divided by the number of days in the selected period.
page_posts_impressions_organic_unique_divided_by_fans_per_day	Post reach (organic) per follower per day	Average number of people in the selected period per follower who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.
page_posts_impressions_paid_unique_divided_by_fans_per_day	Post reach (paid) per follower per day	Average number of people in the selected period per follower who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
page_posts_impressions_viral_unique_divided_by_fans_per_day	Post reach (viral) per follower per day	Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of follower per day.
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
common_performance_score	Performance Score	The Fanpage Karma Performance Score is a metric that measures the overall performance of a social media profile. Benefit The Performance Score is a useful tool to determine the effectiveness of your social media profiles compared to other profiles since it compares your profiles to real averages of other profiles, which are not public and, therefore, cannot usually be directly compared. Calculation The performance score is calculated as the average of seven key metrics: growth, posts per day, interactions, daily reach, interactions per reach, click-through rate, and profile views. In order to achieve 100% in the performance score, the profile must be in the top 10% of all profiles in our database in its size class on every metric.
page_ad_value	Ad-Value (USD)	A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period. It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach. Note: For your own page you can set the CPM for different types of posts yourself. The advertising value is therefore not proportionally dependent on the number of fans but on the engagement.
demographic_page_fans_gender_age_average	Average age of page fans (discontinued)	! This metric was removed by Facebook in March 2024. Use "Average age of people reached" instead. The average age of fans of the Page.
demographic_page_fans_gender_age_average_male	Average age of male page fans (discontinued)	! This metric was removed by Facebook in March 2024. The average age of male fans of the Page.
demographic_page_fans_gender_age_average_female	Average age of female page fans (discontinued)	! This metric was removed by Facebook in March 2024. The average age of female fans of the Page.
demographic_page_fans_gender_age_share_male	Share of male page fans (discontinued)	! This metric was removed by Facebook in March 2024. Share of Fans, who are male.
demographic_page_fans_gender_age_share_female	Share of female page fans (discontinued)	! This metric was removed by Facebook in March 2024. Share of Fans, who are female.
common_demographic_gender_age_average	Average age	The average age of followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average_male	Average male age	The average age of male followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average_female	Average female age	The average age of female followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_male	Share of males	Share of male followers. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_female	Share of females	Share of female followers. Meta has disabled this analysis for Facebook.
demographic_page_content_activity_by_age_gender_unique_average	Average age of people engaged (discontinued)	! This metric was removed by Facebook in March 2024. Use "Average age of people reached" instead. The average age of people talking about the Page.
demographic_page_content_activity_by_age_gender_unique_average_male	Average age of male people engaged (discontinued)	! This metric was removed by Facebook in March 2024. The average age of male people talking about the Page.
demographic_page_content_activity_by_age_gender_unique_average_female	Average age of female people engaged (discontinued)	! This metric was removed by Facebook in March 2024. The average age of female people talking about the Page.
demographic_page_content_activity_by_age_gender_unique_share_male	Share of male people engaged (discontinued)	! This metric was removed by Facebook in March 2024. Share of people talking about the Page, who are male.
demographic_page_content_activity_by_age_gender_unique_share_female	Share of female people engaged (discontinued)	! This metric was removed by Facebook in March 2024. Share of people talking about the Page, who are female.
page_engaged_users_divided_by_impressions_unique_per_day	Persons with interaction per reached person per day (discontinued)	! This metric was removed by Facebook in March 2024. Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/facebook/6815841748/profile/daily?from=2026-01-01&to=2026-01-31&metrics=page_follower
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/facebook/6815841748/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
page_posts_comments_count_first_level	Number of Comments (primary)	Number of comments on posts excluding comments on these comments published in the selected period.
page_posts_comments_count_second_level	Number of Comments (secondary)	Number of sub-comments on comments posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
page_posts_likes_count_per_post	Likes per post	Average number of "like" reactions on posts published in the selected period.
page_posts_comments_count_per_post	Comments per post	Average number of comments on posts published in the selected period.
page_posts_shares_count_per_post	Shares per post	Average number of shares of posts published in the selected period.
page_posts_reactions	Number of Reactions	Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period.
page_posts_reactions_love	Number of Love	Number of "love" reactions on posts published in the selected period.
page_posts_reactions_wow	Number of Wow	Number of "wow" reactions on posts published in the selected period.
page_posts_reactions_haha	Number of Haha	Number of "haha" reactions on posts published in the selected period.
page_posts_reactions_sorry	Number of Sad	Number of "sad" reactions on posts published in the selected period.
page_posts_reactions_anger	Number of Angry	Number of "angry" reactions on posts published in the selected period.
page_posts_reactions_thankful	Number of Thankful	Number of "thankful" reactions on posts published in the selected period.
page_posts_reactions_care	Number of Care	Number of "care" reactions on posts published in the selected period.
page_posts_reactions_per_post	Reactions per post	Average number of reactions on posts published in the selected period.
page_posts_reactions_love_per_post	Love per post	Average number of "love" reactions on posts published in the selected period.
page_posts_reactions_wow_per_post	Wow per post	Average number of "wow" reactions on posts published in the selected period.
page_posts_reactions_haha_per_post	Haha per post	Average number of "haha" reactions on posts published in the selected period.
page_posts_reactions_sorry_per_post	Sad per post	Average number of "sad" reactions on posts published in the selected period.
page_posts_reactions_anger_per_post	Angry per post	Average number of "angry" reactions on posts published in the selected period.
page_posts_reactions_thankful_per_post	Thankful per post	Average number of "thankful" reactions on posts published in the selected period.
page_posts_reactions_care_per_post	Care per post	Average number of "care" reactions on posts published in the selected period.
page_negative_feedback_per_post	Negative Feedback per post (deprecated)	Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period.
page_negative_feedback_count	GRAPH_TYP.NEGATIV_FEEDBACK_SUMME	Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it).
page_posts_impressions	Sum of total views of single posts	Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos.
common_post_impressions_paid	Paid impressions/views of posts	Sum of paid impressions of all posts posted during the selected period. Benefit Use this number to find out how many times all paid posts have been viewed. Calculation The paid impressions are added together for all posts in the specified period. It doesn't matter when the impressions happened. It counts when the post was posted.
common_post_impressions_organic	Organic impressions/views of posts	Sum of organic impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed organically. Calculation The organic impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
page_post_impressions_viral	Sum of non-follower views of single posts	Number of times your posts published in the selected period entered a non-follower person's screen. Posts include statuses, photos, links and videos.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
common_post_reach_organic	Summed up organic reach of posts	Sum of the organic reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts organically. The sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The organic reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the organic reach.
common_post_reach_paid	Summed up paid reach of posts	Sum of the paid reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts because of ads or boosts. This is because the sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the paid reach.
page_posts_impressions_viral_unique	Sum of reach (viral) of single posts	Number of people who had any of your posts published in the selected period enter their screen with social information attached.
page_posts_impressions_unique_per_post	Average reach of single posts	Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos.
common_interactions_per_reach	Interactions per reach per post	Average number of interactions per post in relation to the number of users who have seen these posts.
page_interactions_and_link_clicks_divided_by_reach_per_post	Likes, comments, shares and link clicks per reached person per post	Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
post_impressions_fan	Post views of followers	Number of post views in the selected period of posts by followers.
post_impressions_fan_unique	Post reach to fans	Number of fans in the selected period who had any of your posts enter their screen.
post_impressions_fan_paid	Post impressions to fans (paid)	Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story.
post_impressions_fan_paid_unique	Post reach to fans (paid)	Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story.
post_engaged_fan	Fans engaged with posts	Fans who engaged with at least one of your posts published in the selected period.
post_fan_reach	Post reach of fans	Number of fans in the selected period who had any of your posts enter their screen.
post_impressions_fan_per_post	Post views of followers per post	Average number of post views in the selected period by followers, divided by the number of posts in the selected period.
post_impressions_fan_unique_per_post	Post reach to fans per post	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
post_impressions_fan_paid_per_post	Post impressions to fans (paid) per post	Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period.
post_impressions_fan_paid_unique_per_post	Post reach to fans (paid) per post	Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period.
post_engaged_fan_per_post	Fans engaged with posts per post	Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period.
post_fan_reach_per_post	Post reach of fans per post	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
page_video_clicks_per_post	Video clicks per video post	Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period.
page_video_clicks_count	Video clicks of video posts	Number of video clicks of your video posts published in the selected period of people who have visited your Page.
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
page_picture_clicks_per_post	Picture clicks per picture post	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period.
page_picture_clicks_count	Picture clicks of picture posts	Number of picture clicks of your picture posts published in the selected period of people who have visited your Page.
page_link_posts_count	Link-posts	Number of posts in URL format published in the selected period.
page_link_clicks_per_post	Link clicks per link post	Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period.
page_link_clicks_divided_by_reach_per_day	Link clicks per link post per reached person	Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period.
page_link_clicks_count	Link clicks of link posts	Number of link clicks of your link posts published in the selected period of people who have visited your Page.
page_link_video_clicks_per_post	Picture, video and link clicks per post	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
page_link_video_clicks_count	Picture, video and link clicks	Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page.
common_reels_or_shorts_count	Number of Reels/Shorts	Total number of Reels (Instagram & Facebook) or Shorts (YouTube) published in the selected time period Use This metric shows you how often a profile has used the short video formats. Calculation All posts with Reels/Shorts are added up. Please note Facebook unified Reels and videos in October 2025, therefore, this metric now returns all reels/videos on Facebook. Stories on Instagram and user posts on Facebook are not counted as posts and have their own metric.
facebook_video_total_engagement_count	Total Reactions, Comments, Shares of Facebook Reels/Videos	Number of reactions, comments and shares of your Facebook Reels/videos published in the selected period (excluding Reels).
facebook_video_reactions_count	Number of Reactions of Facebook Reels/Videos	Number of reactions on your Facebook Reels/videos published in the selected period (excluding Reels).
facebook_video_likes_count	Number of Likes of Facebook Reels/Videos	Number of "like" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_love_count	Number of Love of Facebook Reels/Videos	Number of "love" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_wow_count	Number of Wow of Facebook Reels/Videos	Number of "wow" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_haha_count	Number of Haha of Facebook Reels/Videos	Number of "haha" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_sorry_count	Number of Sad of Facebook Reels/Videos	Number of "sorry" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_anger_count	Number of Angry of Facebook Reels/Videos	Number of "angry" reactions on Facebook Reels/videos published in the selected period.
facebook_video_thankful_count	Number of Thankful of Facebook Reels/Videos	Number of "thankful" reactions on your Facebook Reels/videos published in the selected period.
facebook_video_comments_count	Number of Comments of Facebook Reels/Videos	Number of comments on your Facebook Reels/videos published in the selected period.
facebook_video_shares_count	Number of Shares of Facebook Reels/Videos	Number of shares of your Facebook Reels/videos published in the selected period.
facebook_video_views_organic	Organic views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_organic_unique	Unique organic views of Facebook Reels/Videos (3s)	Number of people who viewed your Facebook Reels/videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
facebook_video_views_paid	Paid views of Facebook Reels/Videos (3s)	Number of times your promoted Facebook Reels/videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_video_views_paid_unique	Unique paid views of Facebook Reels/Videos (3s)	Number of people who viewed your promoted Facebook Reels/videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
facebook_video_views_total	Total views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_total_unique	Unique views of Facebook Reels/Videos (3s)	Number of people who viewed your Facebook Reels/videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
facebook_video_views_complete_organic	Complete organic views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_complete_organic_unique	Complete unique organic views of Facebook Reels/Videos	Number of people who viewed your Facebook Reels/videos published in the selected period up to 95%, or more, of their length, by organic reach.
facebook_video_views_complete_paid	Complete paid views of Facebook Reels/Videos	Number of times your promoted Facebook Reels/videos published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_video_views_complete_paid_unique	Complete unique paid views of Facebook Reels/Videos	Number of people who viewed your promoted Facebook Reels/videos published in the selected period up to 95%, or more, of their length.
facebook_video_views_complete_total	Complete views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_complete_total_unique	Complete unique views of Facebook Reels/Videos	Number of people who viewed your Facebook Reels/videos published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.
facebook_video_bounce_rate	Bounce rate of Facebook Reels/Videos	Percentage of impressions of Facebook Reels/videos published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.
facebook_video_average_length_view	Average length viewed of Facebook Reels/Videos	Average amount of time people viewed your Facebook Reels/videos published in the selected period. Only available for videos created after August 25th 2016.
facebook_video_length	Total length of Facebook Reels/Videos	Total length of your Facebook Reels/videos published in the selected period.
facebook_video_views_autoplayed	Autoplayed views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_sound_on	Sound on views of Facebook Reels/Videos (3s)	Number of times your Facebook Reels/videos published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_view_time	View time of Facebook-Video	Total time your Facebook Reels/videos published in the selected period played, including videos played for less than 3 seconds and replays.
facebook_video_view_organic	View time organic of Facebook-Video	Total time your Facebook Reels/videos published in the selected period played by organic reach.
facebook_video_views_10s_unique	Deprecated. Use "30s unique views of Facebook Reels/Videos". (10s unique views of Facebook Reels/Videos)	Deprecated. Use "30s unique views of Facebook Reels/Videos". Number of people who viewed your Facebook Reels/videos published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
facebook_video_views_10s_autoplayed	Deprecated. Use "30s autoplayed views of Facebook Reels/Videos". (10s autoplayed views of Facebook Reels/Videos)	Deprecated. Use "30s autoplayed views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s_clicked_to_play	Deprecated. Use "30s clicked to play views of Facebook Reels/Videos". (10s clicked to play views of Facebook Reels/Videos)	Deprecated. Use "30s clicked to play views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s_organic	Deprecated. Use "30s organic views of Facebook Reels/Videos". (10s organic views of Facebook Reels/Videos)	Deprecated. Use "30s organic views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s_paid	Deprecated. Use "30s paid views of Facebook Reels/Videos". (10s paid views of Facebook Reels/Videos)	Deprecated. Use "30s paid views of Facebook Reels/Videos". Number of times your promoted Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_video_views_10s_sound_on	Deprecated. There is no alternate metric. (10s sound on views of Facebook Reels/Videos)	Deprecated. There is no alternate metric. Number of times your Facebook Reels/videos published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_10s	Deprecated. Use "15s views of Facebook Reels/Videos". (10s Total views of Facebook Reels/Videos)	Deprecated. Use "15s views of Facebook Reels/Videos". Number of times your Facebook Reels/videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_15s	15s views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_unique	30s unique views of Facebook Reels/Videos	Number of people who viewed your Facebook Reels/videos published in the selected period for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
facebook_video_views_30s_autoplayed	30s autoplayed views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played automatically for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_clicked_to_play	30s clicked to play views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_organic	30s organic views of Facebook Reels/Videos	Number of times your Facebook Reels/videos published in the selected period played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
facebook_video_views_30s_paid	30s paid views of Facebook Reels/Videos	Number of times your promoted Facebook Reels/videos published in the selected period played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
facebook_reel_total_count	Deprecated. Use the Reel/video metric. (Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of your Facebook Reels published in the selected period.)
facebook_reel_total_engagement_count	Deprecated. Use the Reel/video metric. (Total Reactions, Comments, Shares of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of reactions, comments and shares of your Facebook Reels published in the selected period.)
facebook_reel_reactions_count	Deprecated. Use the Reel/video metric. (Number of Reactions of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of reactions on your Facebook Reels published in the selected period.)
facebook_reel_views_organic	Deprecated. Use the Reel/video metric. (Organic views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_organic_unique	Deprecated. Use the Reel/video metric. (Unique organic views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.)
facebook_reel_views_paid	Deprecated. Use the Reel/video metric. (Paid views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your promoted Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.)
facebook_reel_views_paid_unique	Deprecated. Use the Reel/video metric. (Unique paid views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your promoted Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.)
facebook_reel_views_total	Deprecated. Use the Reel/video metric. (Total views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_total_unique	Deprecated. Use the Reel/video metric. (Unique views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.)
facebook_reel_views_complete_organic	Deprecated. Use the Reel/video metric. (Complete organic views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_complete_organic_unique	Deprecated. Use the Reel/video metric. (Complete unique organic views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic reach.)
facebook_reel_views_complete_paid	Deprecated. Use the Reel/video metric. (Complete paid views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your promoted Facebook Reels published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.)
facebook_reel_views_complete_paid_unique	Deprecated. Use the Reel/video metric. (Complete unique paid views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your promoted Facebook Reels published in the selected period up to 95%, or more, of their length.)
facebook_reel_views_complete_total	Deprecated. Use the Reel/video metric. (Complete views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_complete_total_unique	Deprecated. Use the Reel/video metric. (Complete unique views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.)
facebook_reel_bounce_rate	Deprecated. Use the Reel/video metric. (Bounce rate of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Percentage of impressions of Facebook Reels published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.)
facebook_reel_average_length_view	Deprecated. Use the Reel/video metric. (Average length viewed of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Average time people viewed your Facebook videos published in the selected period. Only available for videos created after August 25th 2016.)
facebook_reel_length	Deprecated. Use the Reel/video metric. (Total length of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Total length of your Facebook Reels published in the selected period.)
facebook_reel_views_autoplayed	Deprecated. Use the Reel/video metric. (Autoplayed views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_sound_on	Deprecated. Use the Reel/video metric. (Sound on views of Facebook Reels (3s))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_view_time	View time of Facebook Reel	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Total time your Facebook Reels published in the selected period played, including videos played for less than 3 seconds and replays.)
facebook_reel_view_organic	View time organic of Facebook Reel	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Total time your Facebook Reels published in the selected period played by organic reach.)
facebook_reel_views_10s_unique	Deprecated. Use the Reel/video metric. (10s unique views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of people who viewed your Facebook Reels published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.)
facebook_reel_views_10s_autoplayed	Deprecated. Use the Reel/video metric. (10s autoplayed views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s_clicked_to_play	Deprecated. Use the Reel/video metric. (10s clicked to play views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s_organic	Deprecated. Use the Reel/video metric. (10s organic views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s_paid	Deprecated. Use the Reel/video metric. (10s paid views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your promoted Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.)
facebook_reel_views_10s_sound_on	Deprecated. Use the Reel/video metric. (10s sound on views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_views_10s	Deprecated. Use the Reel/video metric. (10s Total views of Facebook Reels)	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. Please use the corresponding combined Reel/video metric from now on. (Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
facebook_reel_initial_plays	Deprecated. (Reels initial plays/views (1ms))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. (The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays.)
facebook_reel_replays	Deprecated. (Reels replays/repeated views (1ms))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. (The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session.)
facebook_reel_total_plays	Deprecated. (Reels total plays/views (1ms))	Deprecated. Facebook unified Reels and videos in October 2025, so this metric, which was intended exclusively for Reels, is now obsolete. (The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays. Replays are counted after the initial play of the reel in the same session.)
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
page_weighted_post_interaction	Weighted Post-Interaction	See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
page_interactions_and_link_clicks_divided_by_fans_per_post	Likes, comments, shares and link clicks per follower per post	Average number of "like" reactions, comments, shares and link clicks per follower on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
page_posts_impressions_divided_by_fans_per_post	Post impressions per post per follower	Average number of times in the selected period per post your posts entered a person's screen, divided by the number of follower in the selected period.
page_posts_impressions_unique_divided_by_fans_per_post	Post reach per post per follower	Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of followers in the selected period.
page_posts_impressions_organic_unique_divided_by_fans_per_post	Post reach (organic) per post per follower	Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of follower in the selected period.
page_posts_impressions_paid_unique_divided_by_fans_per_post	Post reach (paid) per post per follower	Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of follower in the selected period.
page_posts_impressions_viral_unique_divided_by_fans_per_post	Post reach (viral) per post per follower	Average number of people in the selected period per follower who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
page_ad_value	Ad-Value (USD)	A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period. It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach. Note: For your own page you can set the CPM for different types of posts yourself. The advertising value is therefore not proportionally dependent on the number of fans but on the engagement.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

INSTAGRAM

Base URL:

app.fanpagekarma.com/api/v2/instagram/ {PROFILE_ID} / {ENDPOINT}

Instagram Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/instagram/10206720/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
common_follows_per_day	New Follower	“Follows” measures the number of users who follow an account or page on social networks.
common_unfollows_per_day	Unfollows	“Unfollows” measures the number of users who no longer follow an account or page on social networks. It indicates decreasing interest or dissatisfaction with the content.
profile_followings	Following	Number of profiles followed by the profile from the last day of the selected period.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
profile_followers_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
profile_followers_growth_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
common_impressions	Impressions - Deprecated. Use "Daily Views".	Note: For Instagram, this metric has been discontinued by Meta since 21 April 2025. Please use "Daily Views" instead. We keep this metric to allow viewing of past data. Total number of times users have viewed your profile's posts, profile page, ads, stories, etc. In contrast to reach, impressions are also counted when users have seen content several times. This metric is total on Facebook and Instagram, and organic on LinkedIn. Benefit Impressions, by definition, are greater than reach. This metric can be used to present higher numbers. If the impressions are significantly higher than the reach, this means that the same people are always reached with the content. Calculation The metric is made available by the networks on a daily basis and summed up.
common_reach	Daily Reach (total)	Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
common_page_views	Profile Views	Number of views of your profile Benefit The average profile views are a good indicator of the level of interest in your profile. But don't be alarmed, this number is usually very small. Calculation The number of all profile views per day is transmitted by the network and a total is calculated for the given period
profile_website_clicks	Daily website link taps	Number of clicks in the selected period on the "Website" button.
profile_text_message_clicks	Text message clicks (deprecated)	This metric is discontinued by Meta since January 2025. Use "Daily clicks on profile links" instead. (Number of clicks in the selected period on the "Message" button.)
profile_phone_call_clicks	Phone call clicks (deprecated)	This metric is discontinued by Meta since January 2025. Use "Daily clicks on profile links" instead. (Number of clicks in the selected period on the "Call" button.)
profile_get_directions_clicks	Get directions click (deprecated)	This metric is discontinued by Meta since January 2025. Use "Daily clicks on profile links" instead. (Number of clicks in the selected period on the "Directions" button.)
profile_email_contacts	Email contacts (deprecated)	This metric is discontinued by Meta since January 2025. Use "Daily clicks on profile links" instead. (Number of clicks in the selected period on the "Email" button.)
profile_links_taps	Daily clicks on profile links	The number of taps on your business address, call button, email button and text button.
profile_reposts	Daily Reposts	The total number of times your content was reposted. A repost occurs when another account shares your content to their own profile.
profile_accounts_engaged	Daily accounts engaged	The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies.
common_views	Daily Views	The number of times your content was played or displayed. Content includes reels, posts, stories and ads. Benefit For Instagram and Facebook this is the new number Meta displays in the app. It is a higher number than impressions, because it includes replays. It is questionable if this is really a helpful way to measure success. Calculation This metric counts the number of times your videos were played for at least 1ms plus the number of times your photos and text were on screen.
profile_meta_views_follower	Daily Views (from followers)	The number of times your content was played or displayed by followers.
profile_meta_views_nonfollower	Daily Views (from non-followers)	The number of times your content was played or displayed by non-followers.
profile_meta_views_organic	Daily Views (from organic)	The number of times your content was played or displayed by organic origin.
profile_meta_views_ad	Daily Views (from ads)	The number of times your content was played or displayed from ads.
profile_meta_views_highlight_post_facade	Daily Views (from story highlights)	The number of times your content was played or displayed from story highlights. This number is also included in the metric "Daily Views (from organic)".
profile_in_likes_on_day	Daily likes	Number of likes on your posts, reels, and videos in the selected period.
profile_in_comments_on_day	Daily comments	Number of comments on your posts, reels, videos and live videos in the selected period.
profile_in_saved_on_day	Daily saves	Number of saves on your posts, reels, and video in the selected period.
profile_in_shares_on_day	Daily shares	Number of shares of your posts, stories, reels, videos and live videos in the selected period.
profile_in_replies_on_day	Daily replies	Number of replies you received from your story, including text replies and quick reaction replies in the selected period.
common_reach_paid	Daily Reach (paid)	Number of people in the selected period who have seen paid content from or about your profile. Only one event per day is counted per user. This gives you a good idea of how many people you reach per day. Be careful, if you add up the daily number, users can be counted twice. In the network, the time period may refer to other time periods and is then not comparable.
common_reach_organic	Daily Reach (organic)	Number of people in the selected period who have seen organic content from or about your profile. Only one event per day is counted per user. This gives you a good idea of how many people you reach per day. Be careful, if you add up the daily number, users can be counted twice. In the network, the time period may refer to other time periods and is then not comparable.
profile_reach_story	Daily Reach (Story)	Number of people in the selected period who had a story media of your profile enter their screen.
profile_reach_post	Daily Reach (Post)	Number of people in the selected period who had a post media of your profile enter their screen.
profile_reach_reel	Daily Reach (Reel)	Number of people in the selected period who had a reel media of your profile enter their screen.
profile_reach_carousel	Daily Reach (Carousel)	Number of people in the selected period who had a carousel media of your profile enter their screen.
profile_reach_igtv	Daily Reach (IGTV)	Number of people in the selected period who had a IGTV media of your profile enter their screen.
profile_reach_live	Daily Reach (Live)	Number of people in the selected period who had a Live media of your profile enter their screen.
profile_reach_ar_effect	Daily Reach (AR Effect)	Number of people in the selected period who had an AR effect of your profile enter their screen.
profile_reach_highlight_post_facade	Daily Reach (Story highlights)	Number of people in the selected period who had a story highlight of your profile enter their screen.
profile_reach_follower	Daily Reach (Follower)	Number of follower in the selected period who had any media of your profile including ad activity enter their screen.
profile_reach_non_follower	Daily Reach (Non-Follower)	Number of non-follower in the selected period who had any media of your profile including ad activity enter their screen.
profile_reach_unknown	Daily Reach (unknown follower)	Number of people with unknown follower state in the selected period who had any media of your profile including ad activity enter their screen.
profile_reach_ad_follower	Daily Reach (Ad, Follower)	Number of follower in the selected period who had an ad media of your profile enter their screen.
profile_reach_ad_non_follower	Daily Reach (Ad, Non-Follower)	Number of non-follower in the selected period who had an ad media of your profile enter their screen.
profile_reach_ad_unknown	Daily Reach (Ad, unknown)	Number of people with unknown follower state in the selected period who had an ad media of your profile enter their screen.
profile_reach_story_follower	Daily Reach (Story, Follower)	Number of follower in the selected period who had a story media of your profile enter their screen.
profile_reach_story_non_follower	Daily Reach (Story, Non-Follower)	Number of non-follower in the selected period who had a story media of your profile enter their screen.
profile_reach_story_unknown	Daily Reach (Story, unknown)	Number of people with unknown follower state in the selected period who had a story media of your profile enter their screen.
profile_reach_post_follower	Daily Reach (Post, Follower)	Number of follower in the selected period who had a post media of your profile enter their screen.
profile_reach_post_non_follower	Daily Reach (Post, Non-Follower)	Number of non-follower in the selected period who had a post media of your profile enter their screen.
profile_reach_post_unknown	Daily Reach (Post, unknown)	Number of people with unknown follower state in the selected period who had a post media of your profile enter their screen.
profile_reach_reel_follower	Daily Reach (Reel, Follower)	Number of follower in the selected period who had a reel media of your profile enter their screen.
profile_reach_reel_non_follower	Daily Reach (Reel, Non-Follower)	Number of non-follower in the selected period who had a reel media of your profile enter their screen.
profile_reach_reel_unknown	Daily Reach (Reel, unknown)	Number of people with unknown follower state in the selected period who had a reel media of your profile enter their screen.
profile_reach_carousel_follower	Daily Reach (Carousel, Follower)	Number of follower in the selected period who had a carousel media of your profile enter their screen.
profile_reach_carousel_non_follower	Daily Reach (Carousel, Non-Follower)	Number of non-follower in the selected period who had a carousel media of your profile enter their screen.
profile_reach_carousel_unknown	Daily Reach (Carousel, Unknown)	Number of people with unknown follower state in the selected period who had a carousel media of your profile enter their screen.
profile_reach_igtv_follower	Daily Reach (IGTV, Follower)	Number of follower in the selected period who had a IGTV media of your profile enter their screen.
profile_reach_igtv_non_follower	Daily Reach (IGTV, Non-Follower)	Number of non-follower in the selected period who had a IGTV media of your profile enter their screen.
profile_reach_igtv_unknown	Daily Reach (IGTV, unknown)	Number of people with unknown follower state in the selected period who had a IGTV media of your profile enter their screen.
profile_reach_live_follower	Daily Reach (Live, Follower)	Number of follower in the selected period who had a Live media of your profile enter their screen.
profile_reach_live_non_follower	Daily Reach (Live, Non-Follower)	Number of non-follower in the selected period who had a Live media of your profile enter their screen.
profile_reach_live_unknown	Daily Reach (Live, Unknown)	Number of people with unknown follower state in the selected period who had a Live media of your profile enter their screen.
profile_reach_ar_effect_follower	Daily Reach (AR Effect, Follower)	Number of follower in the selected period who had an AR effect of your profile enter their screen.
profile_reach_ar_effect_non_follower	Daily Reach (AR Effect, Non-Follower)	Number of non-follower in the selected period who had an AR effect of your profile enter their screen.
profile_reach_ar_effect_unknown	Daily Reach (AR Effect, Unknown)	Number of people with unknown follower state in the selected period who had an AR effect of your profile enter their screen.
profile_reach_highlight_post_facade_follower	Daily Reach (Story highlights, Follower)	Number of follower in the selected period who had a story highlight of your profile enter their screen.
profile_reach_highlight_post_facade_non_follower	Daily Reach (Story highlights, Non-Follower)	Number of non-follower in the selected period who had a story highlight of your profile enter their screen.
common_content_interaction	Total Interactions	The daily total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including all interactions with boosted content. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. On Facebook some not clearly defined scenarios of users viewing photos or playing videos are included, which inflates this metric to a quite high number in relation to the reactions. Retweets on X / Twitter are counted in this metric.
profile_total_interactions_ad	Total interactions (from ads)	The total number of interactions on ads. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_organic	Total interactions (from organic)	The total number of post interactions, story interactions, reels interactions, video interactions and live video interactions by organic origin.
profile_total_interactions_story	Total interactions (Story)	The total number of interactions on stories. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_post	Total interactions (Post)	The total number of interactions on posts. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_reel	Total interactions (Reel)	The total number of interactions on reels. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_carousel	Total interactions (Carousel)	The total number of interactions on carousels. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_igtv	Total interactions (IGTV)	The total number of interactions on IGTV posts. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_live	Total interactions (Live)	The total number of interactions on live videos. Interactions can include actions such as likes, saves, comments, shares or replies.
profile_total_interactions_ar_effect	Total interactions (AR effect)	The total number of interactions on AR effects. Interactions can include actions such as likes, saves, comments, shares or replies.
common_demographic_gender_age_average	Average age	The average age of followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average_male	Average male age	The average age of male followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average_female	Average female age	The average age of female followers of the profile. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_male	Share of males	Share of male followers. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_female	Share of females	Share of female followers. Meta has disabled this analysis for Facebook.
profile_followers_followings_ratio	Followers-Following-Ratio	Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
common_performance_score	Performance Score	The Fanpage Karma Performance Score is a metric that measures the overall performance of a social media profile. Benefit The Performance Score is a useful tool to determine the effectiveness of your social media profiles compared to other profiles since it compares your profiles to real averages of other profiles, which are not public and, therefore, cannot usually be directly compared. Calculation The performance score is calculated as the average of seven key metrics: growth, posts per day, interactions, daily reach, interactions per reach, click-through rate, and profile views. In order to achieve 100% in the performance score, the profile must be in the top 10% of all profiles in our database in its size class on every metric.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
profile_media_count_carousel	Number of Carousel-Posts	Number of carousel-posts published in selected time period.
profile_media_igtv_count	Number of IGTV Posts	Number of IGTV posts published in selected time period.
profile_media_igtv_ratio	IGTV-Post/Post ratio	Ratio between igtv posts and posts published in the selected period.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
profile_likes_count_total	Likes (total)	Number of organic and paid likes on posts published in the selected period.
profile_likes_count_paid	Likes (paid)	Number of paid likes on posts published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
profile_comments_count_total	Comments (total)	Number of organic and paid comments on posts published in the selected period.
profile_comments_count_paid	Comments (paid)	Number of paid comments on posts published in the selected period. This metric includes comments that were not created during a paid placement if they are responses to comments from paid placements. For this reason, this metric may differ from the number of comments in the reporting of ad accounts.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
profile_comments_likes_count_total	Comments and Likes (total)	Number of organic and paid likes & organic and paid comments on posts published in the selected period.
profile_comments_likes_count_paid	Comments and Likes (paid)	Number of paid likes and paid comments on posts published in the selected period. This metric includes comments that were not created during a paid placement if they are responses to comments from paid placements. For this reason, this metric may differ from the number of comments in the reporting of ad accounts.
profile_likes_count_per_post	Likes per post (organic)	Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period.
profile_likes_count_per_post_total	Likes per post (total)	Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period.
profile_likes_count_per_post_paid	Likes per post (paid)	Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period.
profile_comments_count_per_post	Comments per post (organic)	Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period.
profile_comments_count_per_post_total	Comments per post (total)	Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period.
profile_comments_count_per_post_paid	Comments per post (paid)	Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period. This metric includes comments that were not created during a paid placement if they are responses to comments from paid placements. For this reason, this metric may differ from the number of comments in the reporting of ad accounts.
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
profile_engagement_total	Engagement (total)	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
profile_engagement_paid	Engagement (paid)	Average number of paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
profile_media_interaction_total	Post Interaction (total)	Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
profile_media_interaction_paid	Post Interaction (paid)	Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
common_post_impressions_organic	Organic impressions/views of posts	Sum of organic impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed organically. Calculation The organic impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_impressions_paid	Paid impressions/views of posts	Sum of paid impressions of all posts posted during the selected period. Benefit Use this number to find out how many times all paid posts have been viewed. Calculation The paid impressions are added together for all posts in the specified period. It doesn't matter when the impressions happened. It counts when the post was posted.
profile_post_impressions	Post/Reel impressions (organic) - Deprecated. Use "Organic impressions/views of posts".	Note: This metric has been discontinued by Meta since 21 April 2025. After that date only media created on or before July 1, 2024 are updated with the impressions metric. We keep this metric to allow viewing of past data and fall back to the views metric for newer posts. However, please use "Organic impressions/views of posts" instead which constently utilises the views metric. Number of times a Post published in the selected period entered a person's screen or a Reel played for at least 1ms (excluding replays) through organic distribution.
common_post_reach_organic	Summed up organic reach of posts	Sum of the organic reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts organically. The sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The organic reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the organic reach.
profile_post_engagement	Post/Reel likes, comments + saves (organic)	Number of organic likes, organic comments and organic saves on posts/reels published in the selected period. This metric corresponds to the old Insights "Engagement" metric, which does not take Shares into account. We recommend using the new Insights metric "Post/Reel total interaction (organic)" instead.
profile_post_saved	Post/Reel saved (organic)	Number of organic saves on post/Reels published in the selected period.
profile_post_video_views	Video views (3s) (organic) (deprecated)	This metric is discontinued by Meta since January 2025. (Number of times through organic distribution your videos/reels published in the selected period played. For reels, this is defined as video sessions with 1 ms or more of playback and excludes replays.)
profile_post_plays	Reels initial plays/views (1ms) (organic) (deprecated)	This metric has been discontinued by Meta since April 2025. Number of times your Reels published in the selected period started the initial playback after an impression is already counted while being shown organically. This is defined as video sessions with 1 ms or more of playback and excludes replays. This metric only count plays in the Instagram app and not in the Facebook app by Cross App Recommendation (XAR). Use metric "Reels all plays/views (1ms) (organic)" to have replays and XAR included.
profile_post_replays	Reels replays/repeated views (1ms) (organic) (deprecated)	This metric has been discontinued by Meta since April 2025. The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. This metric only count plays in the Instagram app and not in the Facebook app (Cross App Recommendation).
profile_post_aggregated_all_plays	Reels all plays/views (1ms) (organic) (deprecated)	This metric has been discontinued by Meta since April 2025. The number of times your reel published in the selected period starts to play or replay after an impression is already counted while being shown organically. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. Note that this count may be greater than the sum of initial plays and replays. This is because initial plays and replays only count plays in the Instagram app, while this metric also includes plays in the Facebook app through Cross App Recommendation (XAR).
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
profile_post_reels_skip_rate	Reels skip rate (organic)	The percentage of views from people who skipped during the first 3 seconds of your reel. This is calculated as the number of views that skipped your reel during the first 3 seconds divided by the number of initial views. An initial view is when your reel starts to play for the first time in a reel session.
profile_post_facebook_views	Views of Posts on Facebook only	The number of times your reel was played on Facebook.
profile_post_crossposted_views	Views of Posts on Instagram&Facebook (organic)	The number of times your clip was played, aggregated across Instagram with organic distribution and Facebook.
profile_post_crossposted_views_total	Views of Posts on Instagram&Facebook (total)	The number of times your clip was played, aggregated across Instagram and Facebook with total distribution.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
profile_post_total_interactions	Post/Reel total interaction (organic)	Number of likes, comments, saves and shares, minus the number of unlikes, unsaves, and deleted comments on your posts/Reels published in the selected period while being shown organically.
common_interactions_per_reach	Interactions per reach per post	Average number of interactions per post in relation to the number of users who have seen these posts.
profile_post_reposts	Reposts of Posts (organic)	The number of times your posts/Reels published in the selected period was reposted while being shown organically
profile_post_impressions_paid	Post impressions (paid) - Deprecated. Use "Paid impressions/views of posts".	Note: This metric has been discontinued by Meta since 21 April 2025. After that date only media created on or before July 1, 2024 are updated with the impressions metric. We keep this metric to allow viewing of past data and fall back to the views metric for newer posts. However, please use "Paid impressions/views of posts" instead which consistently utilises the views metric. Number of times your posts published in the selected period entered a person's screen through paid distribution.
common_post_reach_paid	Summed up paid reach of posts	Sum of the paid reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts because of ads or boosts. This is because the sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the paid reach.
profile_post_engagement_paid	Post likes, comments + saves (paid)	Number of paid likes, paid comments and paid saves on posts published in the selected period.
profile_post_saved_paid	Post saved (paid)	Number of paid saves on posts/Reels published in the selected period.
profile_post_video_views_paid	Video views (3s) (paid) (deprecated)	This metric is discontinued by Meta since January 2025. (Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
profile_post_plays_paid	Reels plays/views (1ms) (paid) (deprecated)	This metric has been discontinued by Meta since April 2025. Number of times your Reels published in the selected period started to play after an impression is already counted while being promoted. This is defined as video sessions with 1 ms or more of playback.
profile_post_total_interactions_paid	Post/Reel total interaction (paid)	Number of likes, saves and comments, minus the number of unlikes, unsaves, and deleted comments on your post/Reels published in the selected period while being promoted. The number of paid shares is not available on Instagram.
profile_post_impressions_total	Post/Reel impressions (total) - Deprecated. Use "Impressions/views of posts".	Note: This metric has been discontinued by Meta since 21 April 2025. After that date only media created on or before July 1, 2024 are updated with the impressions metric. We keep this metric to allow viewing of past data and fall back to the views metric for newer posts. However, please use "Impressions/views of posts" instead which consistently utilises the views metric. Number of times your posts published in the selected period entered a person's screen through organic and paid distribution or a Reel played for at least 1ms (excluding replays) through organic distribution.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
profile_post_engagement_total	Post/Reel likes, comments + saves (total)	Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period.
profile_post_saved_total	Post/Reel saved (total)	Number of organic and paid saves on posts published in the selected period.
profile_post_video_views_total	Video views (3s) (total) (deprecated)	This metric is discontinued by Meta since January 2025. (Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. For reels, this is defined as video sessions with 1 ms or more of playback and excludes replays.)
profile_post_plays_total	Reels all plays/views (1ms) (total) (deprecated)	This metric has been discontinued by Meta since April 2025. Number of times your Reels published in the selected period started to play after an impression is already counted. This is defined as plays of 1ms or more. This metric includes replays, plays in the Facebook app through Cross App Recommendation (XAR) and paid plays by ads.
profile_post_total_interactions_total	Post/Reel total interaction (total)	Number of likes, saves, comments and shares, minus the number of unlikes, unsaves, and deleted comments on your Reels published in the selected period. The number of paid shares is not available on Instagram.
profile_post_follows	Number of new followers based on the post	Number of times Instagram users started following you in the selected time period after viewing a post of yours.
profile_post_profile_visits	Profile visits based on the post	Number of times Instagram users viewed your profile in the selected time period after viewing a post of yours.
profile_post_profile_activity_total	Post profile activity (Total)	The total number of actions on your profile after users have interacted with a post.
profile_post_profile_activity_bio_link	Post profile activity (bio link clicked)	The total number of clicks on the bio link in your profile after users have interacted with a post.
profile_post_profile_activity_call	Post profile activity (call)	The total number of calls from your profile after users have interacted with a post.
profile_post_profile_activity_direction	Post profile activity (direction)	The total number of card views on your profile after users have interacted with a post.
profile_post_profile_activity_email	Post profile activity (email)	The total number of emails from your profile after users have interacted with a post.
profile_post_profile_activity_text	Post profile activity (text)	The total number of text messages on your profile after users have interacted with a post.
profile_post_profile_activity_other	Post profile activity (other)	The total number of other interactions with your profile after users have interacted with a post.
profile_story_count	Number of Stories	Number of stories published in the selected period.
profile_story_impressions	Story views	Number of times stories published in the selected period entered a person's screen.
profile_story_reach	Story reach	Number of people who had stories published in the selected period enter their screen.
profile_story_replies	Story replies	Number of replies on stories published in the selected period.
profile_story_taps_forward	Story taps forward	Number of skips of stories published in the selected period.
profile_story_taps_back	Story taps back	Number of go backs of stories published in the selected period.
profile_story_exits	Story exits	Number of times stories published in the selected period entered a person's screen and got closed.
profile_story_comments_count	Stories Comments	Number of comments on stories published in the selected period.
profile_story_comments_count_per_story	Comments per Story	Average number of comments on stories published in the selected period, divided by the number of stories in the selected period.
profile_story_navigation_swipe_forward	Story swipe forward	That's how many times your stories published in the selected time period were swiped forward.
profile_story_navigation_swipe_back	Story swipe back	That's how many times your stories published in the selected time period were swiped back.
profile_story_navigation_swipe_up	Story swipe up	That's how many times your stories published in the selected time period were swiped up.
profile_story_navigation_swipe_down	Story swipe down	That's how many times your stories published in the selected time period were swiped down.
profile_story_navigation_automatic_forward	Story automatic forward	That's how many times your stories published in the selected time period were automatically skipped.
profile_story_follows	Number of new followers based on the story	Number of times Instagram users started following you in the selected time period after viewing a Story of yours.
profile_story_total_interactions	Story total interaction	Number of likes, saves, comments, and shares excluding unlikes, unsaves, and deleted comments on stories published in the selected time period.
profile_story_profile_visits	Profile visits based on the story	Number of times Instagram users viewed your profile in the selected time period after viewing a Story of yours.
profile_story_shares	Story shares	Number of shares on stories published in the selected time period.
profile_story_profile_activity_total	Story profile activity (total)	The total number of actions on your profile after users have interacted with a story.
profile_story_profile_activity_bio_link	Story profile activity (bio link clicked)	The total number of clicks on the bio link in your profile after users have interacted with a story.
profile_story_profile_activity_call	Story profile activity (call)	The total number of calls from your profile after users have interacted with a story.
profile_story_profile_activity_direction	Story profile activity (direction)	The total number of card views across your profile after users have interacted with a story.
profile_story_profile_activity_email	Story profile activity (email)	The total number of emails from your profile after users have interacted with a story.
profile_story_profile_activity_text	Story profile activity (text)	The total number of text messages on your profile after users have interacted with a story.
profile_story_profile_activity_other	Story profile activity (other)	The total number of other interactions with your profile after users have interacted with a story.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/instagram/10206720/profile/daily?from=2026-01-01&to=2026-01-31&metrics=profile_followers
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/instagram/10206720/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
profile_media_count_carousel	Number of Carousel-Posts	Number of carousel-posts published in selected time period.
profile_media_igtv_count	Number of IGTV Posts	Number of IGTV posts published in selected time period.
profile_media_igtv_ratio	IGTV-Post/Post ratio	Ratio between igtv posts and posts published in the selected period.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
profile_likes_count_total	Likes (total)	Number of organic and paid likes on posts published in the selected period.
profile_likes_count_paid	Likes (paid)	Number of paid likes on posts published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
profile_comments_count_total	Comments (total)	Number of organic and paid comments on posts published in the selected period.
profile_comments_count_paid	Comments (paid)	Number of paid comments on posts published in the selected period. This metric includes comments that were not created during a paid placement if they are responses to comments from paid placements. For this reason, this metric may differ from the number of comments in the reporting of ad accounts.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
profile_comments_likes_count_total	Comments and Likes (total)	Number of organic and paid likes & organic and paid comments on posts published in the selected period.
profile_comments_likes_count_paid	Comments and Likes (paid)	Number of paid likes and paid comments on posts published in the selected period. This metric includes comments that were not created during a paid placement if they are responses to comments from paid placements. For this reason, this metric may differ from the number of comments in the reporting of ad accounts.
profile_likes_count_per_post	Likes per post (organic)	Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period.
profile_likes_count_per_post_total	Likes per post (total)	Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period.
profile_likes_count_per_post_paid	Likes per post (paid)	Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period.
profile_comments_count_per_post	Comments per post (organic)	Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period.
profile_comments_count_per_post_total	Comments per post (total)	Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period.
profile_comments_count_per_post_paid	Comments per post (paid)	Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period. This metric includes comments that were not created during a paid placement if they are responses to comments from paid placements. For this reason, this metric may differ from the number of comments in the reporting of ad accounts.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
profile_media_interaction_total	Post Interaction (total)	Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
profile_media_interaction_paid	Post Interaction (paid)	Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
common_post_impressions_organic	Organic impressions/views of posts	Sum of organic impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed organically. Calculation The organic impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
common_post_impressions_paid	Paid impressions/views of posts	Sum of paid impressions of all posts posted during the selected period. Benefit Use this number to find out how many times all paid posts have been viewed. Calculation The paid impressions are added together for all posts in the specified period. It doesn't matter when the impressions happened. It counts when the post was posted.
profile_post_impressions	Post/Reel impressions (organic) - Deprecated. Use "Organic impressions/views of posts".	Note: This metric has been discontinued by Meta since 21 April 2025. After that date only media created on or before July 1, 2024 are updated with the impressions metric. We keep this metric to allow viewing of past data and fall back to the views metric for newer posts. However, please use "Organic impressions/views of posts" instead which constently utilises the views metric. Number of times a Post published in the selected period entered a person's screen or a Reel played for at least 1ms (excluding replays) through organic distribution.
common_post_reach_organic	Summed up organic reach of posts	Sum of the organic reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts organically. The sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The organic reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the organic reach.
profile_post_engagement	Post/Reel likes, comments + saves (organic)	Number of organic likes, organic comments and organic saves on posts/reels published in the selected period. This metric corresponds to the old Insights "Engagement" metric, which does not take Shares into account. We recommend using the new Insights metric "Post/Reel total interaction (organic)" instead.
profile_post_saved	Post/Reel saved (organic)	Number of organic saves on post/Reels published in the selected period.
profile_post_video_views	Video views (3s) (organic) (deprecated)	This metric is discontinued by Meta since January 2025. (Number of times through organic distribution your videos/reels published in the selected period played. For reels, this is defined as video sessions with 1 ms or more of playback and excludes replays.)
profile_post_plays	Reels initial plays/views (1ms) (organic) (deprecated)	This metric has been discontinued by Meta since April 2025. Number of times your Reels published in the selected period started the initial playback after an impression is already counted while being shown organically. This is defined as video sessions with 1 ms or more of playback and excludes replays. This metric only count plays in the Instagram app and not in the Facebook app by Cross App Recommendation (XAR). Use metric "Reels all plays/views (1ms) (organic)" to have replays and XAR included.
profile_post_replays	Reels replays/repeated views (1ms) (organic) (deprecated)	This metric has been discontinued by Meta since April 2025. The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. This metric only count plays in the Instagram app and not in the Facebook app (Cross App Recommendation).
profile_post_aggregated_all_plays	Reels all plays/views (1ms) (organic) (deprecated)	This metric has been discontinued by Meta since April 2025. The number of times your reel published in the selected period starts to play or replay after an impression is already counted while being shown organically. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. Note that this count may be greater than the sum of initial plays and replays. This is because initial plays and replays only count plays in the Instagram app, while this metric also includes plays in the Facebook app through Cross App Recommendation (XAR).
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
profile_post_reels_skip_rate	Reels skip rate (organic)	The percentage of views from people who skipped during the first 3 seconds of your reel. This is calculated as the number of views that skipped your reel during the first 3 seconds divided by the number of initial views. An initial view is when your reel starts to play for the first time in a reel session.
profile_post_facebook_views	Views of Posts on Facebook only	The number of times your reel was played on Facebook.
profile_post_crossposted_views	Views of Posts on Instagram&Facebook (organic)	The number of times your clip was played, aggregated across Instagram with organic distribution and Facebook.
profile_post_crossposted_views_total	Views of Posts on Instagram&Facebook (total)	The number of times your clip was played, aggregated across Instagram and Facebook with total distribution.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
profile_post_total_interactions	Post/Reel total interaction (organic)	Number of likes, comments, saves and shares, minus the number of unlikes, unsaves, and deleted comments on your posts/Reels published in the selected period while being shown organically.
common_interactions_per_reach	Interactions per reach per post	Average number of interactions per post in relation to the number of users who have seen these posts.
profile_post_reposts	Reposts of Posts (organic)	The number of times your posts/Reels published in the selected period was reposted while being shown organically
profile_post_impressions_paid	Post impressions (paid) - Deprecated. Use "Paid impressions/views of posts".	Note: This metric has been discontinued by Meta since 21 April 2025. After that date only media created on or before July 1, 2024 are updated with the impressions metric. We keep this metric to allow viewing of past data and fall back to the views metric for newer posts. However, please use "Paid impressions/views of posts" instead which consistently utilises the views metric. Number of times your posts published in the selected period entered a person's screen through paid distribution.
common_post_reach_paid	Summed up paid reach of posts	Sum of the paid reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts because of ads or boosts. This is because the sum of the reach of posts can be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the paid reach.
profile_post_engagement_paid	Post likes, comments + saves (paid)	Number of paid likes, paid comments and paid saves on posts published in the selected period.
profile_post_saved_paid	Post saved (paid)	Number of paid saves on posts/Reels published in the selected period.
profile_post_video_views_paid	Video views (3s) (paid) (deprecated)	This metric is discontinued by Meta since January 2025. (Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.)
profile_post_plays_paid	Reels plays/views (1ms) (paid) (deprecated)	This metric has been discontinued by Meta since April 2025. Number of times your Reels published in the selected period started to play after an impression is already counted while being promoted. This is defined as video sessions with 1 ms or more of playback.
profile_post_total_interactions_paid	Post/Reel total interaction (paid)	Number of likes, saves and comments, minus the number of unlikes, unsaves, and deleted comments on your post/Reels published in the selected period while being promoted. The number of paid shares is not available on Instagram.
profile_post_impressions_total	Post/Reel impressions (total) - Deprecated. Use "Impressions/views of posts".	Note: This metric has been discontinued by Meta since 21 April 2025. After that date only media created on or before July 1, 2024 are updated with the impressions metric. We keep this metric to allow viewing of past data and fall back to the views metric for newer posts. However, please use "Impressions/views of posts" instead which consistently utilises the views metric. Number of times your posts published in the selected period entered a person's screen through organic and paid distribution or a Reel played for at least 1ms (excluding replays) through organic distribution.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
profile_post_engagement_total	Post/Reel likes, comments + saves (total)	Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period.
profile_post_saved_total	Post/Reel saved (total)	Number of organic and paid saves on posts published in the selected period.
profile_post_video_views_total	Video views (3s) (total) (deprecated)	This metric is discontinued by Meta since January 2025. (Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. For reels, this is defined as video sessions with 1 ms or more of playback and excludes replays.)
profile_post_plays_total	Reels all plays/views (1ms) (total) (deprecated)	This metric has been discontinued by Meta since April 2025. Number of times your Reels published in the selected period started to play after an impression is already counted. This is defined as plays of 1ms or more. This metric includes replays, plays in the Facebook app through Cross App Recommendation (XAR) and paid plays by ads.
profile_post_total_interactions_total	Post/Reel total interaction (total)	Number of likes, saves, comments and shares, minus the number of unlikes, unsaves, and deleted comments on your Reels published in the selected period. The number of paid shares is not available on Instagram.
profile_post_follows	Number of new followers based on the post	Number of times Instagram users started following you in the selected time period after viewing a post of yours.
profile_post_profile_visits	Profile visits based on the post	Number of times Instagram users viewed your profile in the selected time period after viewing a post of yours.
profile_post_profile_activity_total	Post profile activity (Total)	The total number of actions on your profile after users have interacted with a post.
profile_post_profile_activity_bio_link	Post profile activity (bio link clicked)	The total number of clicks on the bio link in your profile after users have interacted with a post.
profile_post_profile_activity_call	Post profile activity (call)	The total number of calls from your profile after users have interacted with a post.
profile_post_profile_activity_direction	Post profile activity (direction)	The total number of card views on your profile after users have interacted with a post.
profile_post_profile_activity_email	Post profile activity (email)	The total number of emails from your profile after users have interacted with a post.
profile_post_profile_activity_text	Post profile activity (text)	The total number of text messages on your profile after users have interacted with a post.
profile_post_profile_activity_other	Post profile activity (other)	The total number of other interactions with your profile after users have interacted with a post.
profile_story_comments_count	Stories Comments	Number of comments on stories published in the selected period.
profile_story_comments_count_per_story	Comments per Story	Average number of comments on stories published in the selected period, divided by the number of stories in the selected period.

Endpoint:

GET /stories

Example:

app.fanpagekarma.com/api/v2/instagram/10206720/stories

Metrics:

{METRIC_KEY}	Metric	Description
profile_story_impressions	Story views	Number of times stories published in the selected period entered a person's screen.
profile_story_reach	Story reach	Number of people who had stories published in the selected period enter their screen.
profile_story_replies	Story replies	Number of replies on stories published in the selected period.
profile_story_taps_forward	Story taps forward	Number of skips of stories published in the selected period.
profile_story_taps_back	Story taps back	Number of go backs of stories published in the selected period.
profile_story_exits	Story exits	Number of times stories published in the selected period entered a person's screen and got closed.
profile_story_navigation_swipe_forward	Story swipe forward	That's how many times your stories published in the selected time period were swiped forward.
profile_story_navigation_swipe_back	Story swipe back	That's how many times your stories published in the selected time period were swiped back.
profile_story_navigation_swipe_up	Story swipe up	That's how many times your stories published in the selected time period were swiped up.
profile_story_navigation_swipe_down	Story swipe down	That's how many times your stories published in the selected time period were swiped down.
profile_story_navigation_automatic_forward	Story automatic forward	That's how many times your stories published in the selected time period were automatically skipped.
profile_story_follows	Number of new followers based on the story	Number of times Instagram users started following you in the selected time period after viewing a Story of yours.
profile_story_total_interactions	Story total interaction	Number of likes, saves, comments, and shares excluding unlikes, unsaves, and deleted comments on stories published in the selected time period.
profile_story_profile_visits	Profile visits based on the story	Number of times Instagram users viewed your profile in the selected time period after viewing a Story of yours.
profile_story_shares	Story shares	Number of shares on stories published in the selected time period.
profile_story_profile_activity_total	Story profile activity (total)	The total number of actions on your profile after users have interacted with a story.
profile_story_profile_activity_bio_link	Story profile activity (bio link clicked)	The total number of clicks on the bio link in your profile after users have interacted with a story.
profile_story_profile_activity_call	Story profile activity (call)	The total number of calls from your profile after users have interacted with a story.
profile_story_profile_activity_direction	Story profile activity (direction)	The total number of card views across your profile after users have interacted with a story.
profile_story_profile_activity_email	Story profile activity (email)	The total number of emails from your profile after users have interacted with a story.
profile_story_profile_activity_text	Story profile activity (text)	The total number of text messages on your profile after users have interacted with a story.
profile_story_profile_activity_other	Story profile activity (other)	The total number of other interactions with your profile after users have interacted with a story.

Base URL:

app.fanpagekarma.com/api/v2/pinterest/ {PROFILE_NAME} / {ENDPOINT}

Pinterest Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/pinterest/barackobama/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
pinner_followings_count	Following	Number of profiles followed by the profile of the last day of the selected period.
pinner_board_count	Boards	Number of boards on the last day of the selected period.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
pinner_done_created_count	Has tried	Number of Has Tried by the profile on other pins published by other profiles during the selected time period.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
pinner_pins_saves_total_count	Saves total	Number of saves on the own pins and repins published in the selected period.
pinner_pins_saves_own_count	Saves of own Pins	Number of saves on the own pins published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
pinner_pins_done_count	Tried it	Number of Tried it on pins published in the selected period.
pinner_pins_comments_saves_own_count	Comments and saves of own Pins	Number of comments and saves of own pins published in the selected period.
pinner_pins_comments_saves_own_done_count	Comments, saves of own Pins and tried it	Number of comments, saves and Tried it of own pins published in the selected period.
pinner_pins_reaction_count	Reactions per post	Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period.
pinner_pins_original_repin_ratio	Original-Repin-Ratio	Ratio between original pins and repins of profile of the last day of the selected period.
pinner_pins_comments_repins_done_count	Comments, Repins and tried it	Number of comments, saves and Tried it of own pins published in the selected period.
pinner_pins_rating_count	Rating	Average rating rate on pins published in the selected period and which have been rated by users.
pinner_pins_likes_count_per_post	Likes per Pin	Average number of likes on pins published in the selected period, divided by the number of pins in the selected period.
pinner_pins_repins_count_per_post	Repins per Pin	Average number of repins in the selected period, divided by the number of pins in the selected period.
pinner_pins_comments_count_per_post	Comments per Pin	Average number of comments on pins published in the selected period, divided by the number of pins in the selected period.
pinner_pins_saves_total_count_per_post	Saves total per Pin	Average number of saves on the own pins and repins published in the selected period.
pinner_pins_saves_own_count_per_post	Saves of own Pins per Pin	Average number of saves on the own pins published in the selected period.
pinner_pins_didit_count_per_post	Tried it per Pin	Average number of Tried it on pins published in the selected period.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
profile_followers_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
profile_followers_growth_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
profile_followers_followings_ratio	Followers-Following-Ratio	Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/pinterest/barackobama/profile/daily?from=2026-01-01&to=2026-01-31&metrics=pinner_follower_count
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/pinterest/barackobama/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
pinner_pins_saves_total_count	Saves total	Number of saves on the own pins and repins published in the selected period.
pinner_pins_saves_own_count	Saves of own Pins	Number of saves on the own pins published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
pinner_pins_done_count	Tried it	Number of Tried it on pins published in the selected period.
pinner_pins_comments_saves_own_count	Comments and saves of own Pins	Number of comments and saves of own pins published in the selected period.
pinner_pins_comments_saves_own_done_count	Comments, saves of own Pins and tried it	Number of comments, saves and Tried it of own pins published in the selected period.
pinner_pins_reaction_count	Reactions per post	Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period.
pinner_pins_original_repin_ratio	Original-Repin-Ratio	Ratio between original pins and repins of profile of the last day of the selected period.
pinner_pins_comments_repins_done_count	Comments, Repins and tried it	Number of comments, saves and Tried it of own pins published in the selected period.
pinner_pins_rating_count	Rating	Average rating rate on pins published in the selected period and which have been rated by users.
pinner_pins_likes_count_per_post	Likes per Pin	Average number of likes on pins published in the selected period, divided by the number of pins in the selected period.
pinner_pins_repins_count_per_post	Repins per Pin	Average number of repins in the selected period, divided by the number of pins in the selected period.
pinner_pins_comments_count_per_post	Comments per Pin	Average number of comments on pins published in the selected period, divided by the number of pins in the selected period.
pinner_pins_saves_total_count_per_post	Saves total per Pin	Average number of saves on the own pins and repins published in the selected period.
pinner_pins_saves_own_count_per_post	Saves of own Pins per Pin	Average number of saves on the own pins published in the selected period.
pinner_pins_didit_count_per_post	Tried it per Pin	Average number of Tried it on pins published in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

YOUTUBE

Base URL:

app.fanpagekarma.com/api/v2/youtube/ {PROFILE_ID} / {ENDPOINT}

YouTube Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/youtube/UCdn86UYrf54lXfVli9CB6Aw/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
channel_subscribers_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of subscribers on the first and the last day of the selected period as an average value per day.
channel_subscribers_growth_percent_since_first_date	Follower Growth since starting point (in %)	Percentage growth of subscribers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
channel_views_count	Total number of channel views	Number of times your channel was viewed in total.
channel_views_absolute_change	Channel Views Growth (absolute)	Difference in number of channel views between the first and last day of the selected period.
youtube_channel_average_view_duration	Average view duration	The average length of video playbacks across the YouTube channel per day.
youtube_channel_estimated_minutes_watched	Estimated time watched	The amount of time that users watched videos for the specified channel per day.
youtube_channel_shares_per_day	Total number shares per day	This is the total number of times per day that YouTube channel videos were shared by users.
youtube_channel_likes_per_day	Total number likes per day	This is the total number of positive ratings given per day for all videos on your YouTube channel.
youtube_channel_dislikes_per_day	Total number dislikes per day	This is the total number of negative ratings given per day for all videos on your YouTube channel.
youtube_channel_views_per_day	Total number views per day	The total number of views per day for all videos on your YouTube channel.
youtube_channel_comments_per_day	Total number comments per day	This is the total number of comments made across all videos on a YouTube channel in one day.
common_follows_per_day	New Follower	“Follows” measures the number of users who follow an account or page on social networks.
common_unfollows_per_day	Unfollows	“Unfollows” measures the number of users who no longer follow an account or page on social networks. It indicates decreasing interest or dissatisfaction with the content.
youtube_channel_likes_dislikes_ratio_per_day	Average Likes / Dislikes ratio	Ratio between likes and dislikes on whole YouTube channel per day.
youtube_channel_daily_engagement	Daily engagement rate	This metric helps you understand how much your subscribers are interacting with your YouTube channel. All likes/dislikes, shares, and comments for all videos in a day are taken into account and put in relation to the number of subscribers.
youtube_channel_daily_view_engagement	Daily engagement rate views	This metric shows how often viewers interact with your videos. All likes/dislikes, shares, and comments for all videos in a day are taken into account and compared to all views in the same day. If you publish videos frequently, this metric is highly recommended.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
channel_likes_count_per_post	Average Likes	Average number of likes on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period.
channel_dislikes_count	Total Dislikes	Number of dislikes on Videos and Shorts published in the selected period.
channel_dislikes_count_per_post	Average Dislikes	Average number of dislikes on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
channel_comments_count_per_post	Average Comments	Average number of comments on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
channel_views_per_video	Views per Video	Average number of times your Videos and Shorts published in the selected period were viewed.
channel_likes_dislikes_ratio	Likes / Dislikes ratio	Ratio between likes and dislikes on Videos and Shorts published in the selected period.
channel_total_videos_count	Total number of videos	Total number of public videos on account.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
youtube_average_view_percentage_per_post	Average view percentage per post	The average percentage of a video that was viewed during playback. Includes videos and shorts.
channel_shorts_likes_count	Shorts: Total Likes	Number of likes on Shorts published in the selected period.
channel_shorts_likes_count_per_post	Shorts: Average Likes	Average number of likes on Shorts published in the selected period, divided by the number of Shorts in the selected period.
channel_shorts_dislikes_count	Shorts: Total Dislikes	Number of dislikes on Shorts published in the selected period.
channel_shorts_dislikes_count_per_post	Shorts: Average Dislikes	Average number of dislikes on Shorts published in the selected period, divided by the number of Shorts in the selected period.
channel_shorts_comments_count	Shorts: Total Comments	Number of comments on Shorts published in the selected period.
channel_shorts_comments_count_per_post	Shorts: Average Comments	Average number of comments on Shorts published in the selected period, divided by the number of Shorts in the selected period.
channel_shorts_likes_dislikes_comments_count	Shorts: Total number of reactions and comments	Number of likes, dislikes and comments on Shorts published in the selected period.
channel_shorts_video_interaction	Shorts: Interactions per impression	Average number of "likes", "dislikes" and "comments" per Shorts for the Shorts of one day in relation to the number of followers on the same day in the selected period.
channel_shorts_video_view_count	Shorts: Number of total Video Views	Number of views of Shorts published in the selected period.
channel_shorts_views_per_video	Shorts: Average views	Average number of times your Shorts published in the selected period were viewed.
channel_shorts_likes_dislikes_ratio	Shorts: Likes / Dislikes ratio	Ratio between likes and dislikes on Shorts published in the selected period.
common_reels_or_shorts_count	Number of Reels/Shorts	Total number of Reels (Instagram & Facebook) or Shorts (YouTube) published in the selected time period Use This metric shows you how often a profile has used the short video formats. Calculation All posts with Reels/Shorts are added up. Please note Facebook unified Reels and videos in October 2025, therefore, this metric now returns all reels/videos on Facebook. Stories on Instagram and user posts on Facebook are not counted as posts and have their own metric.
youtube_shorts_average_view_duration_per_post	Average view duration per short	The average duration of video playback. Includes only shorts.
youtube_shorts_estimated_watch_duration_per_post	Estimated time watched per short	The total amount of time that users have spent viewing the post. Only takes shorts into account.
youtube_shorts_average_view_percentage_per_post	Average view percentage per short	The average percentage of a video that was viewed during playback. Only takes shorts into account.
channel_videos_likes_count	Videos: Total Likes	Number of likes on Videos published in the selected period.
channel_videos_likes_count_per_post	Videos: Average Likes	Average number of likes on Videos published in the selected period, divided by the number of Videos in the selected period.
channel_videos_dislikes_count	Videos: Total Dislikes	Number of dislikes on Videos published in the selected period.
channel_videos_dislikes_count_per_post	Videos: Average Dislikes	Average number of dislikes on Videos published in the selected period, divided by the number of Videos in the selected period.
channel_videos_comments_count	Videos: Total Comments	Number of comments on Videos published in the selected period.
channel_videos_comments_count_per_post	Videos: Average Comments	Average number of comments on Videos published in the selected period, divided by the number of Videos in the selected period.
channel_videos_likes_dislikes_comments_count	Videos: Total number of reactions and comments	Number of likes, dislikes and comments on Videos published in the selected period.
channel_videos_video_interaction	Videos: Interactions per impression	Average number of "likes", "dislikes" and "comments" per Video for the Videos of one day in relation to the number of followers on the same day in the selected period.
channel_videos_video_view_count	Videos: Number of total Video Views	Number of views of Videos published in the selected period.
channel_videos_views_per_video	Videos: Average views	Average number of times your Videos published in the selected period were viewed.
channel_videos_likes_dislikes_ratio	Videos: Likes / Dislikes ratio	Ratio between likes and dislikes on Videos published in the selected period.
channel_videos_videos_count	Videos: Number of videos	Number of Videos published in selected time period.
youtube_videos_average_view_duration_per_post	Average view duration per video	The average duration of video playback. Does not include shorts.
youtube_videos_estimated_watch_duration_per_post	Estimated time watched per video	The total amount of time that users have viewed the post. Does not take shorts into account.
youtube_videos_average_view_percentage_per_post	Average view percentage per video	The average percentage of a video that was viewed during playback. Does not include shorts.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/youtube/UCdn86UYrf54lXfVli9CB6Aw/profile/daily?from=2026-01-01&to=2026-01-31&metrics=channel_subscribers_count
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/youtube/UCdn86UYrf54lXfVli9CB6Aw/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
channel_likes_count_per_post	Average Likes	Average number of likes on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period.
channel_dislikes_count	Total Dislikes	Number of dislikes on Videos and Shorts published in the selected period.
channel_dislikes_count_per_post	Average Dislikes	Average number of dislikes on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
channel_comments_count_per_post	Average Comments	Average number of comments on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
channel_views_per_video	Views per Video	Average number of times your Videos and Shorts published in the selected period were viewed.
channel_likes_dislikes_ratio	Likes / Dislikes ratio	Ratio between likes and dislikes on Videos and Shorts published in the selected period.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
youtube_average_view_percentage_per_post	Average view percentage per post	The average percentage of a video that was viewed during playback. Includes videos and shorts.
channel_shorts_likes_count	Shorts: Total Likes	Number of likes on Shorts published in the selected period.
channel_shorts_likes_count_per_post	Shorts: Average Likes	Average number of likes on Shorts published in the selected period, divided by the number of Shorts in the selected period.
channel_shorts_dislikes_count	Shorts: Total Dislikes	Number of dislikes on Shorts published in the selected period.
channel_shorts_dislikes_count_per_post	Shorts: Average Dislikes	Average number of dislikes on Shorts published in the selected period, divided by the number of Shorts in the selected period.
channel_shorts_comments_count	Shorts: Total Comments	Number of comments on Shorts published in the selected period.
channel_shorts_comments_count_per_post	Shorts: Average Comments	Average number of comments on Shorts published in the selected period, divided by the number of Shorts in the selected period.
channel_shorts_likes_dislikes_comments_count	Shorts: Total number of reactions and comments	Number of likes, dislikes and comments on Shorts published in the selected period.
channel_shorts_video_interaction	Shorts: Interactions per impression	Average number of "likes", "dislikes" and "comments" per Shorts for the Shorts of one day in relation to the number of followers on the same day in the selected period.
channel_shorts_video_view_count	Shorts: Number of total Video Views	Number of views of Shorts published in the selected period.
channel_shorts_views_per_video	Shorts: Average views	Average number of times your Shorts published in the selected period were viewed.
channel_shorts_likes_dislikes_ratio	Shorts: Likes / Dislikes ratio	Ratio between likes and dislikes on Shorts published in the selected period.
common_reels_or_shorts_count	Number of Reels/Shorts	Total number of Reels (Instagram & Facebook) or Shorts (YouTube) published in the selected time period Use This metric shows you how often a profile has used the short video formats. Calculation All posts with Reels/Shorts are added up. Please note Facebook unified Reels and videos in October 2025, therefore, this metric now returns all reels/videos on Facebook. Stories on Instagram and user posts on Facebook are not counted as posts and have their own metric.
youtube_shorts_average_view_duration_per_post	Average view duration per short	The average duration of video playback. Includes only shorts.
youtube_shorts_estimated_watch_duration_per_post	Estimated time watched per short	The total amount of time that users have spent viewing the post. Only takes shorts into account.
youtube_shorts_average_view_percentage_per_post	Average view percentage per short	The average percentage of a video that was viewed during playback. Only takes shorts into account.
channel_videos_likes_count	Videos: Total Likes	Number of likes on Videos published in the selected period.
channel_videos_likes_count_per_post	Videos: Average Likes	Average number of likes on Videos published in the selected period, divided by the number of Videos in the selected period.
channel_videos_dislikes_count	Videos: Total Dislikes	Number of dislikes on Videos published in the selected period.
channel_videos_dislikes_count_per_post	Videos: Average Dislikes	Average number of dislikes on Videos published in the selected period, divided by the number of Videos in the selected period.
channel_videos_comments_count	Videos: Total Comments	Number of comments on Videos published in the selected period.
channel_videos_comments_count_per_post	Videos: Average Comments	Average number of comments on Videos published in the selected period, divided by the number of Videos in the selected period.
channel_videos_likes_dislikes_comments_count	Videos: Total number of reactions and comments	Number of likes, dislikes and comments on Videos published in the selected period.
channel_videos_video_interaction	Videos: Interactions per impression	Average number of "likes", "dislikes" and "comments" per Video for the Videos of one day in relation to the number of followers on the same day in the selected period.
channel_videos_video_view_count	Videos: Number of total Video Views	Number of views of Videos published in the selected period.
channel_videos_views_per_video	Videos: Average views	Average number of times your Videos published in the selected period were viewed.
channel_videos_likes_dislikes_ratio	Videos: Likes / Dislikes ratio	Ratio between likes and dislikes on Videos published in the selected period.
channel_videos_videos_count	Videos: Number of videos	Number of Videos published in selected time period.
youtube_videos_average_view_duration_per_post	Average view duration per video	The average duration of video playback. Does not include shorts.
youtube_videos_estimated_watch_duration_per_post	Estimated time watched per video	The total amount of time that users have viewed the post. Does not take shorts into account.
youtube_videos_average_view_percentage_per_post	Average view percentage per video	The average percentage of a video that was viewed during playback. Does not include shorts.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Base URL:

app.fanpagekarma.com/api/v2/linkedin/ {PROFILE_ID} / {ENDPOINT}

LinkedIn Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/linkedin/2029/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
common_follows_per_day	New Follower	“Follows” measures the number of users who follow an account or page on social networks.
profile_followers_gain_organic	New Follower (organic)	Accretion of new people who started to follow the profile through organic content in the selected period.
profile_followers_gain_paid	New Follower (paid)	Accretion of new people who started to follow the profile through paid content in the selected period.
company_organic	Follower organic (obsolete)	Unfortunately, this KPI is obsolete.
company_paid	Follower paid (obsolete)	Unfortunately, this KPI is obsolete.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
profile_followers_growth_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
profile_likes_on_day	Likes in time period (organic)	Number of likes in the selected period on your status updates through organic distribution.
common_views	Daily Views	The number of times your content was played or displayed. Content includes reels, posts, stories and ads. Benefit For Instagram and Facebook this is the new number Meta displays in the app. It is a higher number than impressions, because it includes replays. It is questionable if this is really a helpful way to measure success. Calculation This metric counts the number of times your videos were played for at least 1ms plus the number of times your photos and text were on screen.
profile_clicks_on_day	Clicks in time period (organic)	Number of clicks in the selected period on your status updates through organic distribution.
profile_comments_on_day	Comments in time period (organic)	Number of comments in the selected period on your status updates through organic distribution.
profile_shares_on_day	Shares in time period (organic)	Number of shares in the selected period on your status updates through organic distribution.
profile_engagement_on_day	Engagement per day in time period (organic)	Average number of interactions in the selected period on status updates through organic distribution in relation to the number of followers of the same day in the selected period, divided by the number of days in the selected period.
common_reach	Daily Reach (total)	Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
common_page_views	Profile Views	Number of views of your profile Benefit The average profile views are a good indicator of the level of interest in your profile. But don't be alarmed, this number is usually very small. Calculation The number of all profile views per day is transmitted by the network and a total is calculated for the given period
profile_page_unique_views_on_day	Page unique visitors (all pages)	Number of unique visitors of all pages (home, about, people, jobs etc.). Unique visitors are calculated daily and are not de-duplicated over multiple days.
profile_mentions_posts_on_day	Mentions in Posts	Number of mentions of the organizational entity in posts across LinkedIn.
profile_mentions_comments_on_day	Mentions in Comments	Number of mentions of the organizational entity in comments across LinkedIn.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
company_updates_likes_count_per_post	Likes per post of time period	Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period.
company_updates_comments_count_per_post	Comments per post of time period	Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period.
linkedin_post_likes_organic	Likes on Posts of time period (organic)	Number of organic likes on posts published in the selected period.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
linkedin_post_clicks_organic	Clicks on Posts of time period (organic)	Number of organic clicks on posts published in the selected period.
linkedin_post_comments_organic	Comments on Posts of time period (organic)	Number of organic comments on posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
linkedin_post_engagement_organic	Engagement on Posts of time period (organic)	Number of organic clicks, likes, comments, and shares over impressions on posts published in the selected period. This metric is according to the definition of engagement by LinkedIn.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
linkedin_post_video_views_total	Video Views	Video views with play-pause cycles for at least 3 seconds (organization) or 2 seconds (person). Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months (organization) or after one year (person) of post creation.
linkedin_post_video_viewer_total	Video lifetime unique viewers	Unique viewers who made engaged plays on the video. Analytics data for this metric will not be available after six months (organization) or after one year (person) of post creation.
linkedin_post_video_time_watched_total	Video time viewed	The total time the video was watched, in milliseconds. Video auto-looping will continue to increase this metric for each subsequent play.
linkedin_post_video_time_watched_for_video_views_total	Video time viewed on 3 seconds views	The time watched in milliseconds for video play-pause cycles that are at least 3 seconds. Video auto-looping will continue to increase this metric for each subsequent play. Analytics data for this metric will be available for six months. Only available for organizations.
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
company_jobs_count	Number of job updates (obsolete)	Unfortunately, this KPI is obsolete.
company_jobs_count_per_day	Job updates per day (obsolete)	Unfortunately, this KPI is obsolete.
company_updates_and_jobs_count	Number of status & job updates (obsolete)	Unfortunately, this KPI is obsolete.
company_updates_and_jobs_count_per_day	Status & job updates per day (obsolete)	Unfortunately, this KPI is obsolete.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/linkedin/2029/profile/daily?from=2026-01-01&to=2026-01-31&metrics=company_followers
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/linkedin/2029/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
company_updates_likes_count_per_post	Likes per post of time period	Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period.
company_updates_comments_count_per_post	Comments per post of time period	Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period.
linkedin_post_likes_organic	Likes on Posts of time period (organic)	Number of organic likes on posts published in the selected period.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
linkedin_post_clicks_organic	Clicks on Posts of time period (organic)	Number of organic clicks on posts published in the selected period.
linkedin_post_comments_organic	Comments on Posts of time period (organic)	Number of organic comments on posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
linkedin_post_engagement_organic	Engagement on Posts of time period (organic)	Number of organic clicks, likes, comments, and shares over impressions on posts published in the selected period. This metric is according to the definition of engagement by LinkedIn.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
linkedin_post_video_views_total	Video Views	Video views with play-pause cycles for at least 3 seconds (organization) or 2 seconds (person). Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months (organization) or after one year (person) of post creation.
linkedin_post_video_viewer_total	Video lifetime unique viewers	Unique viewers who made engaged plays on the video. Analytics data for this metric will not be available after six months (organization) or after one year (person) of post creation.
linkedin_post_video_time_watched_total	Video time viewed	The total time the video was watched, in milliseconds. Video auto-looping will continue to increase this metric for each subsequent play.
linkedin_post_video_time_watched_for_video_views_total	Video time viewed on 3 seconds views	The time watched in milliseconds for video play-pause cycles that are at least 3 seconds. Video auto-looping will continue to increase this metric for each subsequent play. Analytics data for this metric will be available for six months. Only available for organizations.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals

TIKTOK

Base URL:

app.fanpagekarma.com/api/v2/tiktok/ {PROFILE_ID} / {ENDPOINT}

TikTok Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/tiktok/nike/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
tiktoker_profile_followings_count	Following	Number of profiles followed by the profile of the last day of the selected period.
tiktoker_profile_followers_followings_ratio	Followers-Following-Ratio	Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
tiktoker_followers_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
tiktoker_followers_growth_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
tiktoker_profile_media_count	Profile Videos count (overall)	All-time number of posts the profile has published.
tiktoker_profile_like_count	Profile Likes (overall)	All-time number of likes the profile has received for all posts.
tiktoker_profile_post_views_on_day	Daily Post views	Number of times your profiles posts have been viewed within the selected date range.
tiktoker_profile_profile_views_on_day	Daily Profile views	Number of times your profile was viewed within the selected date range.
tiktoker_profile_posts_comments_on_day	Daily Comments	Number of comments across posts by your profile within the selected date range.
tiktoker_profile_posts_likes_on_day	Daily Likes	Number of likes across posts by your profile within the selected date range.
tiktoker_profile_posts_shares_on_day	Daily Shares	Number of shares across posts by your profile within the selected date range.
common_demographic_gender_age_share_male	Share of males	Share of male followers. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_share_female	Share of females	Share of female followers. Meta has disabled this analysis for Facebook.
common_demographic_gender_age_average	Average age	The average age of followers of the profile. Meta has disabled this analysis for Facebook.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
tiktoker_post_favorites_count	Favorites (Saves)	The number of favorites (saves) on posts published in the selected period.
tiktoker_post_new_followers	New followers via post	The number of viewers who started following you through your posts published in the selected period.
tiktoker_post_profile_views	Profile views via post	The total number of profile views from users who visited through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_website_clicks	Website clicks via post	The total number of clicks on your website link from users who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_phone_number_clicks	Phone number clicks via post	The total number of clicks on your phone number link from users who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_lead_submissions	Lead submissions via post	The total number of leads (e.g. price quotes, newsletter subscriptions, etc.) collected from your consumers who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_app_download_clicks	App download link clicks via post	The total number of clicks on your app download link from users who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_audience_type_follower	Viewer type: Follower	Viewers who are following you on TikTok.
tiktoker_post_audience_type_nonfollower	Viewer type: Non-Follower	Viewers who are not following you on TikTok.
tiktoker_post_audience_type_return	Viewer type: Returning viewers	Viewers who have viewed your posts in the past year.
tiktoker_post_audience_type_new	Viewer type: New viewers	Viewers who are either viewing a post from you for the first time, or it has been a year since they last viewed your posts.
tiktoker_post_audience_gender_male	Viewer: male (of posts)	Percentage of viewers associated with the gender male.
tiktoker_post_audience_gender_female	Viewer: female (of posts)	Percentage of viewers associated with the gender female.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
tiktoker_post_views_per_post_per_fans	Views per Post per Follower	Views per Post per Follower on posts published in the selected period.
tiktoker_post_views_per_day	Views per Day	Number of views per day on posts published in the selected period.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
tiktoker_post_total_time_watched	Post total view time	Total watch time of posts aggregated across all views. This includes videos and non-video posts.
tiktoker_post_average_time_watched	Post average view time	Average watch time of post calculated across all views. This includes videos and non-video posts.
tiktoker_post_full_watched_rate	Post completion rate	Percentage of views that completed watching the full post.
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
tiktoker_post_video_full_watched_rate	Video completion rate	Percentage of views that completed watching the full video.
tiktoker_post_image_total_time_watched	Image/carousel total view time	Total watch time of image/carousel aggregated across all views.
tiktoker_post_image_average_time_watched	Image/carousel average view time	Average watch time of image/carousel calculated across all views.
tiktoker_post_image_full_watched_rate	Image/carousel completion rate	Percentage of views that completed watching the full image/carousel.
tiktoker_video_count_is_duet	Number of Videos which are Duets	Number of videos which are duets published in selected time period.
tiktoker_video_count_is_stitch	Number of Videos which are Stitches	Number of videos which are stitches published in selected time period.
tiktoker_post_count_ad	Number of Posts with Spark Ads	Number of boosted organic posts (spark ads) and paid partnership posts published in selected time period.
tiktoker_video_count_shareenabled	Number of Videos with share enabled	Number of videos which have share enabled published in selected time period.
tiktoker_video_count_duetenabled	Number of Videos with duet enabled	Number of videos which have the duet feature enabled published in selected time period.
tiktoker_video_count_stitchenabled	Number of Videos with stitch enabled	Number of videos which have the stitch feature enabled published in selected time period.
tiktoker_video_duration_sum	Video length (sum)	Sum of video length of videos published in the selected period.
tiktoker_video_duration_per_video	Video length (average)	Average video length of videos published in the selected period.
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
tiktoker_post_reactions_per_view	Reactions per Play	Number of reactions (shares, likes, comments) per view on posts published in the selected period.
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/tiktok/nike/profile/daily?from=2026-01-01&to=2026-01-31&metrics=tiktoker_profile_follower_count
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/tiktok/nike/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_video_posts_count	Number of Video Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_image_posts_count	Number of Image Posts	Total number of posts with images published in the selected period. Use This metric allows you to see how often a profile has used images as a post format. Calculation All posts with images are added together. Please note: Stories on Instagram and user posts on Facebook are not considered posts and have their own metric. Retweets on X / Twitter are included in this metric.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
tiktoker_post_favorites_count	Favorites (Saves)	The number of favorites (saves) on posts published in the selected period.
tiktoker_post_new_followers	New followers via post	The number of viewers who started following you through your posts published in the selected period.
tiktoker_post_profile_views	Profile views via post	The total number of profile views from users who visited through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_website_clicks	Website clicks via post	The total number of clicks on your website link from users who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_phone_number_clicks	Phone number clicks via post	The total number of clicks on your phone number link from users who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_lead_submissions	Lead submissions via post	The total number of leads (e.g. price quotes, newsletter subscriptions, etc.) collected from your consumers who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_app_download_clicks	App download link clicks via post	The total number of clicks on your app download link from users who visited your profile page through your posts published in the selected period. Note: The data for this metric is only available for Registered Business Accounts.
tiktoker_post_audience_type_follower	Viewer type: Follower	Viewers who are following you on TikTok.
tiktoker_post_audience_type_nonfollower	Viewer type: Non-Follower	Viewers who are not following you on TikTok.
tiktoker_post_audience_type_return	Viewer type: Returning viewers	Viewers who have viewed your posts in the past year.
tiktoker_post_audience_type_new	Viewer type: New viewers	Viewers who are either viewing a post from you for the first time, or it has been a year since they last viewed your posts.
tiktoker_post_audience_gender_male	Viewer: male (of posts)	Percentage of viewers associated with the gender male.
tiktoker_post_audience_gender_female	Viewer: female (of posts)	Percentage of viewers associated with the gender female.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
tiktoker_post_views_per_post_per_fans	Views per Post per Follower	Views per Post per Follower on posts published in the selected period.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_reach	Summed up reach of posts	Sum of the total reach of all posts that were posted in the selected period. Benefit Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting. Calculation The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted. Note Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.
tiktoker_post_total_time_watched	Post total view time	Total watch time of posts aggregated across all views. This includes videos and non-video posts.
tiktoker_post_average_time_watched	Post average view time	Average watch time of post calculated across all views. This includes videos and non-video posts.
tiktoker_post_full_watched_rate	Post completion rate	Percentage of views that completed watching the full post.
common_post_video_total_view_time	Video/Reel overall watch time	Overall watch time of videos/reels published in the selected period aggregated across all views.
common_post_video_average_view_time	Video/Reel average watch time	Average watch time of videos/reels published in the selected period calculated across all views.
tiktoker_post_video_full_watched_rate	Video completion rate	Percentage of views that completed watching the full video.
tiktoker_post_image_total_time_watched	Image/carousel total view time	Total watch time of image/carousel aggregated across all views.
tiktoker_post_image_average_time_watched	Image/carousel average view time	Average watch time of image/carousel calculated across all views.
tiktoker_post_image_full_watched_rate	Image/carousel completion rate	Percentage of views that completed watching the full image/carousel.
tiktoker_video_count_is_duet	Number of Videos which are Duets	Number of videos which are duets published in selected time period.
tiktoker_video_count_is_stitch	Number of Videos which are Stitches	Number of videos which are stitches published in selected time period.
tiktoker_post_count_ad	Number of Posts with Spark Ads	Number of boosted organic posts (spark ads) and paid partnership posts published in selected time period.
tiktoker_video_count_shareenabled	Number of Videos with share enabled	Number of videos which have share enabled published in selected time period.
tiktoker_video_count_duetenabled	Number of Videos with duet enabled	Number of videos which have the duet feature enabled published in selected time period.
tiktoker_video_count_stitchenabled	Number of Videos with stitch enabled	Number of videos which have the stitch feature enabled published in selected time period.
tiktoker_video_duration_sum	Video length (sum)	Sum of video length of videos published in the selected period.
tiktoker_video_duration_per_video	Video length (average)	Average video length of videos published in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals

THREADS

Base URL:

app.fanpagekarma.com/api/v2/threads/ {PROFILE_ID} / {ENDPOINT}

Threads Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/threads/7722703457825948/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
p_followers_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
p_followers_growth_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
common_page_views	Profile Views	Number of views of your profile Benefit The average profile views are a good indicator of the level of interest in your profile. But don't be alarmed, this number is usually very small. Calculation The number of all profile views per day is transmitted by the network and a total is calculated for the given period
p_total_likes	Total likes	This is the total number of likes for all posts on a profile.
p_total_likes_growth	Total likes in selected time period	This is the number of likes in the selected period for all posts on a profile.
p_total_replies	Total comments	This is the total number of comments for all posts on a profile.
p_total_replies_growth	Total comments in selected time period	This is the number of comments in the selected period for all posts on a profile.
p_total_quotes	Total quotes	This is the total number of quotes for all posts on a profile.
p_total_quotes_growth	Total quotes in selected time period	This is the number of quotes in the selected period for all posts on a profile.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_likes_count_per_post	Average Likes	Average number of "like" reactions on posts published in the selected period.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
p_post_views_count_per_post	Average Post-Impressions	Average number of impressions on posts published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_replies_count_per_post	Average Comments	Average number of comments on posts published in the selected period.
p_post_repost_count	Number of Reposts	Number of reposts of posts published in the selected period.
p_post_repost_count_per_post	Average Reposts	Average number of reposts of posts published in the selected period.
p_post_quotes_count	Number of Quotes	Number of quotes of posts published in the selected period.
p_post_quotes_count_per_post	Average Quotes	Average number of quotes of posts published in the selected period.
p_post_external_shares_count	Number of external Shares	Number of external Shares of posts published in the selected period.
p_post_external_shares_count_per_post	Average number of external Shares	Average number of external Shares of posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
p_post_repost_and_quotes_count_per_post	Number of Reposts and Quotes per post	Average number of reposts and quotes of posts published in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/threads/threads/profile/daily?from=2026-01-01&to=2026-01-31&metrics=p_profile_follower_count
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/threads/7722703457825948/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_likes_count_per_post	Average Likes	Average number of "like" reactions on posts published in the selected period.
common_post_impressions	Impressions/views of posts	Sum of total impressions/views of all posts posted during the selected period. Benefit Use this number to find out how many times all posts have been played or displayed in total. Calculation The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.
p_post_views_count_per_post	Average Post-Impressions	Average number of impressions on posts published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_replies_count_per_post	Average Comments	Average number of comments on posts published in the selected period.
p_post_repost_count	Number of Reposts	Number of reposts of posts published in the selected period.
p_post_repost_count_per_post	Average Reposts	Average number of reposts of posts published in the selected period.
p_post_quotes_count	Number of Quotes	Number of quotes of posts published in the selected period.
p_post_quotes_count_per_post	Average Quotes	Average number of quotes of posts published in the selected period.
p_post_external_shares_count	Number of external Shares	Number of external Shares of posts published in the selected period.
p_post_external_shares_count_per_post	Average number of external Shares	Average number of external Shares of posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
p_post_repost_and_quotes_count_per_post	Number of Reposts and Quotes per post	Average number of reposts and quotes of posts published in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

BLUESKY

Base URL:

app.fanpagekarma.com/api/v2/bluesky/ {PROFILE_ID} / {ENDPOINT}

Bluesky Endpoints:

Endpoint:

GET /profile

Example:

app.fanpagekarma.com/api/v2/bluesky/bsky.app/profile

Metrics:

{METRIC_KEY}	Metric	Description
common_ppi	Page Performance Index	Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period. Benefit This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles. Calculation A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%. The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values (growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent. Note In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.
common_posts_count	Number of posts	Sum of posts, videos, tweets, pins, etc. published in the selected period. Benefit This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric. Retweets on X / Twitter count towards this metric.
common_posts_per_day	Posts per day	Average number of posts, videos, tweets, pins, etc. per day Benefit This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths. Calculation All posts, videos, reels, pins etc are added together. Note Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure. Retweets on X / Twitter count towards this figure.
common_followers_count	Follower	Number of users who have followed the profile or channel. Benefit The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead. Calculation This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed. Note On Facebook this metric indicates the number of followers of the local page if possible. Otherwise, it may also be the global follower count for all country pages. Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time. For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.
common_weekly_growth_rate	Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
common_followers_growth_absolute	Follower Growth (absolute)	Increase or decrease in the number of followers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
common_followers_growth_percent	Follower Growth (in %)	Percentage change in the number of followers or subscribers in the selected period Benefit An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones. Calculation The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period. Note In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.
profile_followers_growth_absolute_per_day	Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
profile_followers_growth_since_first_date	Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
profile_followings	Following	Number of profiles followed by the profile from the last day of the selected period.
bluesky_total_posts	Total Posts	Number of posts published in selected time period.
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_likes_count_per_post	Average Likes	Average number of "like" reactions on posts published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_replies_count_per_post	Average Replies	Average number of comments on posts published in the selected period.
p_post_repost_count	Shares	Number of reposts of posts published in the selected period.
p_post_repost_count_per_post	Average Shares	Average number of reposts of posts published in the selected period.
p_post_quotes_count	Quotes	Number of quotes of posts published in the selected period.
p_post_quotes_count_per_post	Average Quotes	Average number of quotes of posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
p_post_repost_and_quotes_count_per_post	Reposts and Quotes per post	Average number of reposts and quotes of posts published in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_engagement	Engagement	Average interactions on posts per follower per day Benefit Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors. Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts. Calculation To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values of all posts. Finally, this sum is divided by the number of days in the given period. Example: A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% Note In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist. Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Endpoint:	GET /profile/daily
Example:	app.fanpagekarma.com/api/v2/bluesky/bsky.app/profile/daily?from=2026-01-01&to=2026-01-31&metrics=profile_followers
Available metrics:	All metrics from the /profile endpoint above are available for daily queries.

Endpoint:

GET /posts

Example:

app.fanpagekarma.com/api/v2/bluesky/bsky.app/posts

Metrics:

{METRIC_KEY}	Metric	Description
common_likes_count	Number of Likes	Number of "like" reactions on posts published in the selected period. Please note: Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_likes_count_per_post	Average Likes	Average number of "like" reactions on posts published in the selected period.
common_comments_count	Number of comments	Number of comments on posts, videos, tweets, pins, etc. Benefit Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots. Calculation All comments added together. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.
p_post_replies_count_per_post	Average Replies	Average number of comments on posts published in the selected period.
p_post_repost_count	Shares	Number of reposts of posts published in the selected period.
p_post_repost_count_per_post	Average Shares	Average number of reposts of posts published in the selected period.
p_post_quotes_count	Quotes	Number of quotes of posts published in the selected period.
p_post_quotes_count_per_post	Average Quotes	Average number of quotes of posts published in the selected period.
common_shares_count	Number of Shares/Reposts/Quotes	Number of Shares/Reposts/Quotes on posts published in the selected period. On Facebook, X / Twitter, Pinterest, TikTok, Threads and BlueSky this is a total value, on Instagram and LinkedIn it's an organic value.
p_post_repost_and_quotes_count_per_post	Reposts and Quotes per post	Average number of reposts and quotes of posts published in the selected period.
common_post_interaction	Post interaction rate	Average interactions on posts per follower per post Benefit The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes. Calculation You add up the number of interactions for each post. Interactions can be likes, hearts, haha, etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period. An example of the calculation: A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Note In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available. Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals
common_interactions_count	Reactions, Comments & Shares	This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below. Benefit This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach. Calculation Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account. Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares. Clicks on links are generally not counted as interactions.
common_post_text_sentiment_pos_count	Post text positive sentiment count	Count of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_count	Post text negative sentiment count	Count of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_pos_share	Post text positive sentiment share	Share of posts which have a positive sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_text_sentiment_neg_share	Post text negative sentiment share	Share of posts which have a negative sentiment in the text message. This metric is public on Facebook, Instagram, Pinterest, TikTok, X / Twitter and YouTube. On LinkedIn and Threads it's only visible with access permissions. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_count	Post comments positive sentiment count	Count of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_count	Post comments negative sentiment count	Count of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_pos_share	Post comments positive sentiment share	Share of comments on posts which have a positive sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.
common_post_comments_sentiment_neg_share	Post comments negative sentiment share	Share of comments on posts which have a negative sentiment. This metric is based on the extrapolation of a sample of the comments on the post. This metric is public on Facebook and YouTube. On Instagram, TikTok, LinkedIn and Threads it's only visible with access permissions. This metric is not available for X / Twitter and Pinterest. These 8 languages are supported: english, spanish, german, french, italian, portuguese, arabic and hindi.

Fanpage Karma Data API

Quick Start

GENERAL INFORMATION

VERSION:

NETWORK:

PROFILE_ID:

ENDPOINT:

PARAMETERS

AUTHENTICATION:

DATE RANGE (from/to):

RESPONSE FORMAT:

PAGINATION (posts/stories):

RATE LIMITING:

CURL EXAMPLE:

HTTP STATUS CODES

ERROR CODES

PROFILES

Example Response:

Example Response:

Metrics

Metrics Catalog

Path Parameters

Example

Response

Common Metrics

FACEBOOK

Facebook Endpoints:

INSTAGRAM

Instagram Endpoints:

PINTEREST

Pinterest Endpoints:

YOUTUBE

YouTube Endpoints:

LINKEDIN

LinkedIn Endpoints:

TIKTOK

TikTok Endpoints:

THREADS

Threads Endpoints:

BLUESKY

Bluesky Endpoints: