Average number of clicks on links found in posts of link posts


Benefit

This metric shows how often a link in the posts is clicked and, accordingly, the extent that the link's content convinces the followers to follow it.


Calculation

For each link post, the number of clicks are added together and divided by the number of link posts.

Average number of comments on posts published in the selected period.

Please note:

for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.

The number of times your content was played or displayed. Content includes reels, posts, stories and ads.


Benefit

For Instagram it is the new number Meta displays in the app. It is a higher number than impressions, because it includes replays. It is questionable if this is really a helpful way to measure success.


Calculation

This metric counts the number of times your videos were played for at least 1ms plus the number of times your photos and text were on screen.


Note

The new metric is currently only available for Instagram. We will include Facebook as soon as it is available. For other networks, we use plays and impressions as they are used in impressions.

Average interactions on posts per follower per day


Benefit

Engagement shows how successfully a profile encourages users to interact. Since all underlying data is public and interactions are normalized to the number of fans, you can use this metric to compare the success of profiles of different sizes as well as your competitors.

Engagement is closely related to the interaction rate of your posts. The post interaction rate is the number of interactions divided by the number of followers. Importantly, the average is formed per post and not, as is the case with engagement, on a per day basis. Therefore, engagement is positively influenced when a profile posts more often, but the interaction rate for posts is not. Engagement shows the effectiveness of the profile while the post interaction rate shows the quality of the posts. If engagement is low but the post interaction rate is high, then the profile should post more often to make more use of their high-quality posts.


Calculation

To calculate this number, you simply add up the number of interactions for each post (e.g. likes, hearts, haha, ​​etc.) as well as comments, shares, and retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then add together the values ​​of all posts. Finally, this sum is divided by the number of days in the given period.


Example:

A profile makes 2 posts in 7 days, for instance, a post on Monday that gets 50 likes and a post on Friday that gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday.

The engagement for this week (7 days) is calculated as follows:

(50/100 + 75/150) / 7 = 14.2%



Note

In order to be able to accurately calculate this metric, the number of followers for each day in the given period must be available in our database. If a profile was newly added, this data may not yet exist.

Instagram transmits only organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals

Number of users who have followed the profile or channel.

Benefit
The number of followers shows how large and well-known a profile is as well as how high its organic reach can be. Overall follower count is not recommended as an indicator of success. Rather, we recommend using engagement, reach, or growth instead.

Calculation
This metric is provided daily by the networks. If you select a specific period, the number of follower on the last day of the period is displayed.

Note
Facebook only shows the estimated number of followers on the website in order to load the page faster. Fanpage Karma receives the data from the official data source and shows the exact number. However, Facebook sometimes corrects this number at a later time.

For YouTube profiles, it's the subscribers. YouTube rounds the number of subscribers for competitor profiles.

Increase or decrease in the number of followers in the selected period


Benefit

An increase in followers can be an indicator of a healthy profile. We recommend focusing on the growth percentage rather than absolute growth since this allows you to compare profiles of different sizes.


Calculation

The number of followers at the beginning of the selected period will be deducted from the number at the end of the period. This gives you absolute growth.


Note

In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.

Percentage change in the number of followers or subscribers in the selected period


Benefit

An increase in followers can be an indicator of a healthy profile. By using this metric, you can compare profiles of different sizes. However, larger profiles usually do not grow at the same rate as much smaller ones.


Calculation

The number of followers at the beginning of the selected period will be deducted from the number at the end of the given period. This calculation gives you absolute growth. Then the number is divided by the number at the beginning of the calculation and you get the percentage increase (or decrease) since the beginning of the given period.


Note

In order to calculate this metric, the number of followers for the beginning of the period must be available in our database. If a profile has been newly added, this data may not be available.

Note: For Instagram, this metric has been discontinued by Meta since 21 April 2025. Please use "Daily Views" instead. We keep this metric to allow viewing of past data.

Total number of times users have viewed your profile's posts, profile page, ads, stories, etc. In contrast to reach, impressions are also counted when users have seen content several times. This metric is total on Facebook and Instagram, and organic on LinkedIn.


Benefit

Impressions, by definition, are greater than reach. This metric can be used to present higher numbers. If the impressions are significantly higher than the reach, this means that the same people are always reached with the content.


Calculation

The metric is made available by the networks on a daily basis and summed up.

Sum of total impressions/views of all posts posted during the selected period.

Benefit

Use this number to find out how many times all posts have been played or displayed in total.


Calculation

The total impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.

Indicates the number of times, on average, a post has been viewed. It is possible that some users may have seen the post more than once

Benefit

This key figure shows you how often the posts published in the selected period were played. If the impressions/views are much higher than the reach, this means that many posts are shown to the same people multiple times.


Calculation

The sum represents the impressions/views of all posts provided directly by the network and is divided by the number of posts. It doesn't matter when the impressions/views were made. It counts when a post was posted.

Indicates the number of times, on average, a post has been viewed. It is possible that some users may have seen the post more than once

Benefit

This key figure shows you how often the posts published in the selected period were played. If the impressions/views are much higher than the reach, this means that many posts are shown to the same people multiple times.


Calculation

The sum represents the impressions/views of all posts provided directly by the network and is divided by the number of posts. It doesn't matter when the impressions/views were made. It counts when a post was posted.

Indicates the number of times, on average, a post has been viewed. It is possible that some users may have seen the post more than once

Benefit

This key figure shows you how often the posts published in the selected period were played. If the impressions/views are much higher than the reach, this means that many posts are shown to the same people multiple times.


Calculation

The sum represents the impressions/views of all posts provided directly by the network and is divided by the number of posts. It doesn't matter when the impressions/views were made. It counts when a post was posted.

Average number of likes, comments, shares, etc. per impression/view of a post.

Benefit

This is the best metric to measure and compare the quality of your profile’s posts. The number of interactions is a very good indicator of a post's reception by users. Dividing by impressions/views allows you to better compare posts that have received different levels of impressions/views. It is widely believed that interactions per impression/views is one of the decisive criteria for the networks to display a post more frequently.


Calculation

For each post, the number of interactions is divided by its impressions/views. These results are added together and divided by the number of posts.

Average number of likes on posts published in the selected period.

Please note:

for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.

“Follows” measures the number of users who follow an account or page on social networks.

Total number of posts with images published in the selected period.

Use

This metric allows you to see how often a profile has used images as a post format.

Calculation

All posts with images are added together.


Please note:

Stories on Instagram and user posts on Facebook are not considered posts and have their own metric.
Retweets on X / Twitter are included in this metric.

Number of "like" reactions on posts published in the selected period.


Please note:

Please note: for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.

Total number of Reels (Instagram & Facebook) or Shorts (YouTube) published in the selected time period

Use

This metric shows you how often a profile has used the short video formats.

Calculation

All posts with Reels/Shorts are added up.

Please note

Stories on Instagram and user posts on Facebook are not counted as posts and have their own metric.

Total number of posts with images published in the selected period.

Use

This metric allows you to see how often a profile has used images as a post format.

Calculation

All posts with images are added together.


Please note:

Stories on Instagram and user posts on Facebook are not considered posts and have their own metric.
Retweets on X / Twitter are included in this metric.

Number of comments on posts, videos, tweets, pins, etc.


Benefit

Comments give a better indication of whether a post actually appeals to users, since creating a comment takes significantly more effort than a simple like. Unfortunately, most of the comments on Instagram are not made by real people but by bots.


Calculation

All comments added together.


Please note:

for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, since for third-party profiles only organic interactions are available. For other networks, the values include both paid and organic values.

Sum of posts, videos, tweets, pins, etc. published in the selected period.


Benefit

This metric provides you with a good overview of profiles' content output. This metric can be used to present higher numbers. If you want to compare time periods, use posts per day because you can use it to compare time periods of different lengths.


Calculation

All posts, videos, reels, pins etc are added together.


Note

Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this metric.
Retweets on X / Twitter count towards this metric.

Sum of organic impressions/views of all posts posted during the selected period.


Benefit

Use this number to find out how many times all posts have been played or displayed organically.


Calculation

The organic impressions/views are added together for all posts in the specified period. It doesn't matter when the impressions/views happened. It counts when the post was posted.

Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. The value always refers to the last 28 days and is independent from the selected time period.

Benefit
This key figure is suitable for comparing the success of your profiles with competitor profiles because it is based on public metrics and is available for all types of profiles.

Calculation
A profile's growth and engagement metrics are compared to over a million profiles in our database. If the profile is in the top 10% of profiles for both growth and engagement, it gets a PPI of 100%.
The exact calculation works as follows: First, the growth success is calculated which is the percentage growth of the profile divided by the percentage growth of the top 10% of profiles of similar size in our database. Then engagement success is calculated, which is the engagement value of the profile divided by the engagement of the top 10% of similarly sized profiles in our database. The two values ​​(growth and engagement success) are multiplied together and the root of the result is taken and divided by 100. This gives the Page Performance Index as a number between 0 and 100 percent.

Note
In order to calculate this metric, the number of followers for the beginning of the current 28-day period must be available in our database. If a profile has been newly added, this data may not be available.

Sum of paid impressions of all posts posted during the selected period.


Benefit

Use this number to find out how many times all paid posts have been viewed.


Calculation

The paid impressions are added together for all posts in the specified period. It doesn't matter when the impressions happened. It counts when the post was posted.

The Fanpage Karma Performance Score is a metric that measures the overall performance of a social media profile.


Benefit

The Performance Score is a useful tool to determine the effectiveness of your social media profiles compared to other profiles since it compares your profiles to real averages of other profiles, which are not public and, therefore, cannot usually be directly compared.


Calculation

The performance score is calculated as the average of seven key metrics: growth, posts per day, interactions, daily reach, interactions per reach, click-through rate, and profile views. In order to achieve 100% in the performance score, the profile must be in the top 10% of all profiles in our database in its size class on every metric.

Average interactions on posts per follower per post


Benefit

The post interaction rate shows how successful each post is in getting users to engage with it. With this metric, you can compare the quality of posts from profiles of all sizes.


Calculation

You add up the number of interactions for each post. Interactions can be likes, hearts, haha, ​​etc., as well as comments, shares, or retweets. For each post, divide the sum of interactions by the number of followers at the time of the post. Then you add together the values of all posts. Finally, divide by the number of posts in the given period.


An example of the calculation:

A profile makes 2 posts in 7 days. A post on Monday gets 50 likes and a post on Friday gets 75 likes. The profile had 100 followers on Monday and 150 followers on Friday.

The post interaction (2 posts) results in:

(50/100 + 75/150) / 2 = 50%


Note

In order to calculate this metric, the number of followers for each day in the period must be available in our database. If a profile has been newly added, this data may not be available.

Instagram only transmits organic interactions for competitor profiles. For all other networks, interactions include both paid and organic totals

Average number of posts, videos, tweets, pins, etc. per day


Benefit

This metric provides you with a good overview profiles' content output. This metric is useful if you want to present high overall totals. If you want to compare time periods, use posts per day since this allows you to compare time periods of different lengths.


Calculation

All posts, videos, reels, pins etc are added together.


Note

Stories on Instagram and user posts on Facebook do not count as posts and have their own code. Reels on Instagram are normal posts and count towards this figure.
Retweets on X / Twitter count towards this figure.

Number of views of your profile

Benefit

The average profile views are a good indicator of the level of interest in your profile. But don't be alarmed, this number is usually very small.


Calculation

The number of all profile views per day is transmitted by the network and a total is calculated for the given period

Average number of views of the profile page per day


Benefit

The average profile views are a helpful indicator of the level of interest in your profile. Please note that this number is usually very low.


Calculation

The sum of profile views is provided is provided directly by the network and is divided by the number of days in the selected period.

Average number of people who saw one of your posts across paid, organic, and viral distribution channels.


Benefit

A high post reach is a good indicator that your posts are shared often and, thus, reach more people. If you know the reach per post of a profile, you can quickly determine which posts have performed particularly well or poorly.


Calculation

The sum represents the reach of all posts, provided directly by the network, and is divided by the number of posts. It doesn't matter when the view was created. It counts when a post was posted.

Average number of people who saw one of your posts across paid, organic, and viral distribution channels.


Benefit

A high post reach is a good indicator that your posts are shared often and, thus, reach more people. If you know the reach per post of a profile, you can quickly determine which posts have performed particularly well or poorly.


Calculation

The sum represents the reach of all posts, provided directly by the network, and is divided by the number of posts. It doesn't matter when the view was created. It counts when a post was posted.

Average number of people who viewed content from, or about, your profile per day. This may have happened through posts, advertisements, or profile views.


Benefit

This is the best metric to measure reach. It shows you how many people your profile reaches with its content and page views. Because it's calculated as a daily average, it's very well suited for comparing time periods of different lengths, such as February and March. It is also ensures that no double counting occurs.


Calculation

The sum of the daily reach is provided directly by the network and is divided by the number of days in the selected period.
Note

The average daily reach cannot be added up to get the monthly reach because someone who interacts with the page each day would then be counted multiple times. If you would like to present an higher monthly total, then use impressions instead. You can add up impressions which will reflect a number higher than reach.

Number of people who had contact with a profile's content per day (whether through posts, advertising. or profile views) divided by the number of followers on the profile.

Benefit

This metric is ideal for comparing the reach among your own profiles, regardless of the number of followers of the respective profile.


Calculation

The daily reach, which is provided directly by the network, is divided by the number of followers and the number of days in the selected period.

Number of people who have seen a profile's posts per day in relation to their number of followers.

Benefit

This metric is ideal for comparing the reach, and thus the success, of the posts from your different profiles, regardless of the number of followers of the respective profiles.


Calculation

For each post, the reach is divided by the number of followers on the profile. These results are added together and divided by the number of posts.

Number of people who have seen a profile's posts per day in relation to their number of followers.

Benefit

This metric is ideal for comparing the reach, and thus the success, of the posts from your different profiles, regardless of the number of followers of the respective profiles.


Calculation

For each post, the reach is divided by the number of followers on the profile. These results are added together and divided by the number of posts.

Average number of people who saw one of your posts across paid, organic, and viral distribution channels.


Benefit

A high post reach is a good indicator that your posts are shared often and, thus, reach more people. If you know the reach per post of a profile, you can quickly determine which posts have performed particularly well or poorly.


Calculation

The sum represents the reach of all posts, provided directly by the network, and is divided by the number of posts. It doesn't matter when the view was created. It counts when a post was posted.

This number is the sum of public accessible interactions (likes, hearts, reactions, comments, pins, shares etc.) of all posts in the selected period. Please note: For Instagram, only organic values as well as only likes and comments are included. See below.

Benefit
This metric shows you how actively people have interacted with a profile's posts. More interactions lead to higher visibility of the content and is the most important driver for organic reach.

Calculation
Sum of likes, hearts, reactions, comments, and shares of all posts in the selected period. In order to make this metric comparable to competitor profiles, only public accessible interactions are taken into account.

Please note:
for Instagram, only organic values are included to enable comparison between your own profile and those of third parties, as only organic metrics are available for third-party profiles. Where possible, the other networks include total values, i.e., paid and organic. On Instagram, no shares are publicly available in the programming interface for third-party profiles and are therefore not included in this metric. For own profiles, use Post/Reel total interaction (total) as a metric which including Shares.
Clicks on links are generally not counted as interactions.

Sum of the organic reach of all posts that were posted in the selected period.


Benefit

Be careful when relying on this number to figure out how many people saw posts organically. The sum of the reach of posts can be higher than the daily reach due to double counting.


Calculation

The organic reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted.


Note

Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the organic reach.

Sum of the paid reach of all posts that were posted in the selected period.


Benefit

Be careful when relying on this number to figure out how many people saw posts because of ads or boosts. This is because the sum of the reach of posts can be higher than the daily reach due to double counting.


Calculation

The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted.


Note

Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post if you don’t absolutely need the paid reach.

Sum of the total reach of all posts that were posted in the selected period.


Benefit

Be careful when relying on this number to figure out how many people saw posts. The sum of the reach of posts is likely to be higher than the daily reach due to double counting.


Calculation

The paid reach is added up for all posts in the specified period. It doesn't matter when the view happened. It counts when the post was posted.


Note

Adding up reach values can result in people being counted twice if they have viewed several posts. It is better to use the metrics reach per day or reach per post. You can also better use these metrics for comparison with other profiles. If you want a high overall total, then use impressions of the posts.

The daily total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including all interactions with boosted content.


Use

This metric allows you to see how often a profile has used images as a post format.

Calculation

All posts with images are added together.


Note:

Stories on Instagram and user posts on Facebook are not considered posts and have their own metric.
Retweets on X / Twitter are counted in this metric.

“Unfollows” measures the number of users who no longer follow an account or page on social networks. It indicates decreasing interest or dissatisfaction with the content.